Sr Product Manager - LTV and Retention

As Sr Product Manager for LTV and Retention at Kraken, you define product strategy and roadmap for engagement and loyalty across Kraken and Pro. You join the Engage group within Consumer Trading, a full-stack team responsible for the consumer experience in Kraken mobile and web applications. You'll own key metrics including retention rate, session frequency, and LTV, driving product development from discovery through iteration with a focus on utility, repeat usage, and behavioral reinforcement.

What you'll do

• Define product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning with growth goals and business unit objectives
• Own key product metrics such as retention rate, session frequency, and LTV
• Drive product development across the full lifecycle from discovery and validation to launch and iteration, with a focus on utility, repeat usage, and behavioral reinforcement
• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design
• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies such as push, in-app, and email based on behavioral insights
• Design and refine client segmentation frameworks to personalize the experience and optimize journeys
• Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

What you bring

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth, preferably in crypto or fintech
• Strong analytical skills with a proven ability to use data to drive decision-making
• Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology
• A track record of launching successful engagement features such as notifications systems, loyalty or rewards programs, or community-driven features
• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
• Deep empathy for users combined with a strong business sense
• Strong communication and stakeholder management skills; you can influence at multiple levels of the organization
• Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in the mission to advance an open, global financial system

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. Kraken is part of Payward, a parent company that also operates NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.