Sr Product Marketing Manager

As Senior Product Marketing Manager for Financial Services at Chainalysis, you own how the company shows up in the market for banks, payments companies, fintechs, and other financial institutions navigating digital assets, regulatory obligations, and financial-crime risks. You will shape Chainalysis intelligence, data, products, AI capabilities, and services into a differentiated customer story that connects to real workflows, urgent problems, and business outcomes. This role demands a strong marketer and exceptional writer who can take complex capabilities and fuzzy customer problems and shape them into sharp positioning, persuasive narratives, and practical tools that sellers and customers actually use.

What you'll do

• Define and evolve the financial services value narrative: what Chainalysis enables, why it matters, and why the company is meaningfully different.
• Build messaging for priority buyer and user personas across compliance, risk, anti-fraud, investigations, and business leadership.
• Create narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction.
• Own financial-services competitive intelligence, translating market moves into clear offensive and defensive positioning for deal teams.
• Partner with Product, R&D, Marketing and Communications, and subject-matter experts to translate innovation into compelling industry solutions, use cases, and sales plays.
• Lead go-to-market planning for launches, major releases, platform capabilities, and commercial offerings.
• Shape customer-facing value narratives for pricing, packaging, and commercial models, including business cases and ROI stories.
• Bring a customer lens to product and market decisions, explaining not only what a capability does but why a Chief Compliance Officer or Head of Financial Crime should care.
• Produce strategic content that moves financial-services opportunities forward: first-call decks, solution briefs, talk tracks, discovery frameworks, proof points, and sales plays.
• Partner with GTM Solutions and Readiness to scale the strongest narratives into field tools and enablement.
• Bring customer, field, partner, and competitive insight back into the work, sharpening positioning, converting market evidence into credible stories, and building repeatable use cases.

What you bring

• 5-8 years in product, solutions, industry, or B2B enterprise technology marketing, with experience in financial services, fintech, payments, or related regulated industries.
• A demonstrated ability to build positioning and messaging that changes how customers and sellers see a problem, not simply content that fills a library.
• Exceptional writing and editorial judgment: you can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
• Strong understanding of enterprise buying journeys and sales motions in regulated, risk-sensitive environments.
• The ability to connect technical capabilities to business and operational value for both executive buyers and hands-on users.
• A collaborative self-starter, comfortable working across R&D, Sales, technical and revenue teams, and senior leaders to drive ambiguous, multi-stakeholder work forward independently.

Nice to have

• Experience with blockchain, digital assets, or crypto-native financial infrastructure.
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Familiarity with consumption or usage-based pricing and packaging.
• Experience marketing to financial institutions at a data, intelligence, security, or enterprise-software company.

About Chainalysis

Chainalysis is the blockchain data platform making it easy to connect the movement of digital assets to real-world services. Powered by deep blockchain data and AI, organizations can investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence.