Sr. VIP Relationship Manager, Asia

As a Senior VIP Relationship Manager, Asia at Kraken, you scale the firm's VIP client book and growth across Asia. This hybrid role combines white-glove relationship management with growth and business development, building Kraken and Payward's presence inside Asia's VIP trading and investor communities through local marketing, events, and whale relationship sourcing.

What you'll do

• Serve as the trusted point of contact for Kraken's top private clients across Asia, delivering white-glove service and building deep, durable relationships.
• Own the regional VIP book end to end: onboarding, tier progression, retention, and proactive intervention on at-risk and lapsing clients.
• Drive AOP growth and net deposits as your primary KPIs, including notional asset growth, revenue, and trading volume.
• Bring Kraken's private client and VIP offerings to market locally, including yield and earn campaigns, lending against tokenized equities and crypto collateral, OTC execution, and structured private-client benefits.
• Source and convert new whale relationships through direct outreach, referral, and introducer networks, including family offices, proprietary trading firms, OTC desks, miners, project treasuries, and high-volume individual traders.
• Get inside Asia's VIP trading communities: private trading groups, investor clubs, KOL and trader networks, and closed-door investor circles on WeChat, Telegram, and LINE.
• Design and run local marketing and events such as VIP dinners, trader meetups, and conference-adjacent programming in partnership with Kraken's Marketing and Regional teams.
• Build and manage introducer and referral partnerships that produce a repeatable pipeline of qualified private clients.
• Act as Kraken's ear on the ground, providing competitive intelligence on regional exchanges, product gaps that cost whale business, and the local narratives that move capital.
• Partner with Product, Marketing, Compliance, Banking, and Client Service to champion new efforts that drive private client growth and loyalty while ensuring all initiatives stay within Kraken's licensing and compliance perimeter.

What you bring

• 5+ years of experience in relationship management, account management, private banking, brokerage, or private client sales, with at least 2 years in the crypto space and a track record of working with high-net-worth individuals (HNWIs).
• An existing, personal network among Asia's crypto HNWIs, traders, family offices, OTC desks, funds, or trading communities in Greater China, Hong Kong, Taiwan, or Singapore. This is the single most important qualification for this role.
• Native or near-native Mandarin plus fluent English. Cantonese is a strong plus.
• Demonstrated ability to originate business, not just service it; you have personally brought in clients, run events, or built a community presence that produced measurable pipeline.
• Deep understanding of trading product solutions, including spot, margin, and futures trading, as well as OTC trading, lending, and yield/earn products.
• Comfort operating in a regulated environment across multiple Asian jurisdictions, and the judgment to know when to involve Compliance early.
• Highly data-driven expertise in analyzing KPIs such as assets on platform, net deposits, client portfolio revenue, and trading volume.
• Ability to be scrappy, bold, and unafraid to explore alternative and creative solutions to achieve results.
• Deep knowledge of cryptocurrency ecosystems, their players, frameworks, and market dynamics beyond just blue-chip tokens.
• Skilled at building meaningful partnerships with internal and external stakeholders at all levels and across diverse backgrounds.
• Willingness to travel up to 30% across the region for client meetings, events, and conferences.

About Kraken

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients. Kraken is part of Payward, a parent company that also operates NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.