Staff Brand Designer - Consumer

As a Staff Brand Designer on Kraken's Consumer Creative & Design team, you set the visual standard for Kraken and Krak. You design static and 3D work for product launches, campaigns and always-on activity, ensuring the brand looks cohesive across every surface where people encounter it. This is a senior individual contributor role where you own craft and systems, report to the Creative Lead, and help colleagues raise their design bar.

What you'll do

• Design static 2D and 3D creative for Kraken Consumer and Krak across product launches, campaigns, promotions and always-on activity.
• Concept, model, light, texture and render 3D assets in Cinema 4D, from hero visuals to reusable asset libraries and templates.
• Apply and extend the Kraken Consumer brand across surfaces, from organic social, lifecycle and web to illustration and foundational projects like key visual updates, keeping everything cohesive and recognizable.
• Design initiative-specific work, including a distinct look and partner-branded assets for launches such as IPOs, and purpose-built illustration for go-to-market and product moments.
• Build scalable systems: Figma component libraries, marketing templates and modular campaign kits with localization-ready layouts, so other designers, other teams and automated workflows can produce on-brand work quickly.
• Use AI-assisted production as a core part of how the brand gets made, and know when it speeds the work up and when it doesn't.
• Bring ideas to briefs rather than executing them literally, and push back with a point of view when a brief is unclear or the idea can be stronger.
• Version and localize work across markets, languages and formats, with layouts that hold up under translation and market-specific requirements.
• Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
• Collaborate closely with motion, web, performance and AI video designers so 3D and static work travels well across formats.
• Hold a high craft bar on your own work and give clear, constructive feedback on others'.

What you bring

• 7+ years of brand, static and 3D design experience at a high-volume in-house team or agency, ideally in fintech, crypto or another regulated category.
• A portfolio submitted with your application, including brand and static work, at least one 3D piece with a note on your process, an example of work you adapted for multiple formats or markets, and an example of a system or template set that other people built from.
• Command of Cinema 4D and the surrounding 3D workflow (modeling, lighting, materials, rendering), with shipped work to show for it.
• Expert-level Figma: components, auto layout, variables, and files that are easy to hand off and build on.
• Strong layout, hierarchy, type and composition that hold up at small sizes and in multiple languages.
• Hands-on experience with AI-assisted production tools, and good judgment about where they belong in a workflow.
• Comfort working inside regulatory constraints, including layouts that accommodate risk warnings, disclaimers and market-specific requirements without compromising the design.
• Working fluency in Adobe CC (Photoshop, Illustrator, and After Effects for light motion).
• Speed without sloppiness; you're comfortable with fast turnarounds, several review rounds and late changes.
• A solid instinct for plain language and clear communication: value first, no hype, no jargon.
• Curiosity about investing and crypto at a minimum, and the ability to make the space legible to others.

What we offer

Payward considers qualified applicants with criminal histories for employment, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

About Kraken

Payward, the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks, has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry. Payward is powered by people from around the world and hires based on merit, seeking out people with the right abilities, knowledge and skills for the job.