VP Product Marketing

As VP Product Marketing at Fireblocks, you will grow and elevate the product marketing team, translating product excellence into market-winning go-to-market strategy. Fireblocks' platform provides the simplest and most secure way for companies to work with digital assets, trusted by major financial institutions, banks, and Web3 companies including BNY Mellon, BNP Paribas, ANZ Bank, and Revolut. You will lead product marketing efforts that help customers succeed in the quickly evolving digital assets economy.

What you'll do

• Engage directly with customers, partners, and analysts to stay close to market and competitive dynamics
• Identify and drive go-to-market strategies for new market opportunities, emerging use cases, and points of competitive advantage
• Partner with product management to shape roadmap strategy and positioning, translating customer and market signals into product decisions
• Own launch strategy for new products and partnerships through sales readiness and customer adoption, against revenue and adoption targets
• Define and evolve Fireblocks' market positioning and messaging across every market you strategically compete in and every buyer you sell to
• Translate product and market strategy into global go-to-market enablement across pre and post-sales teams
• Set and manage the team's strategy and OKRs, while building a culture of excellence and investing in the team's professional growth

What you bring

• 15+ years of experience in B2B SaaS product marketing, with a preference for FinServ, Payments, FinTech, or Cybersecurity
• 5+ years of team management experience
• Proven ability as a writer and storyteller, creating meaningful content aligned to company objectives
• Experience in a fast-paced, high-growth-stage startup
• Entrepreneurial mindset with high sense of urgency, dedication, and drive to succeed
• Willingness to roll up your sleeves, be hands-on, and lead by example
• Excellent communication skills with ability to drive consensus and articulate recommendations to cross-functional partners
• Passion and willingness to learn about new technologies including digital assets and the financial use cases they enable
• Comfort with continuous deployment processes
• Experience with segmentation strategies, developing buyer personas, articulating customer pain points, redefining market positioning, and crafting client-facing messaging
• Ability to thrive in an ambiguous, fast-paced environment with high degree of autonomy

What we offer

• Base salary range of $240,000 to $325,000 (for positions in New York City)
• Target bonus, competitive equity grant, and generous benefits as part of total compensation package

About Fireblocks

Fireblocks is a digital assets platform trusted by major financial institutions, banks, and Web3 companies worldwide to work securely with blockchain and digital assets. The company is redefining how businesses grow and operate in the evolving digital finance economy.