VP Product Marketing

As VP Product Marketing at Fireblocks, you will lead a world-class product marketing team to translate product excellence into market-winning go-to-market strategy. You'll drive positioning the market can't ignore, own product adoption and upsells across every segment Fireblocks competes in, and build the intelligence systems and self-serve tooling that enable the entire go-to-market organization to act on market insights.

What you'll do

• Engage directly with customers, partners, and analysts to stay ahead of market and competitive dynamics, using that signal to keep Fireblocks positioned to dominate.
• Own Fireblocks' market positioning and messaging across every market and buyer segment, forming the foundation for all go-to-market motions.
• Partner with product management on roadmap strategy, sharing accountability for product adoption, product user experience metrics, and brand awareness and preference in core segments.
• Own launch strategy for positioning-changing products and set the governance that enables product management to launch all other initiatives.
• Translate product and market strategy into contextual go-to-market enablement across pre and post-sales teams.
• Reshape product marketing at Fireblocks using AI, owning the systems that let product management, sales, customer success, and marketing deliver value directly from market signal to launch autonomy, self-serve enablement, and contextual campaigns.
• Set the team's strategy and OKRs, build a team suited to this model with systems thinking and technical fluency alongside classic craft, and invest visibly in their growth.

What you bring

• 15+ years in B2B SaaS product marketing, ideally in FinServ, Payments, FinTech, or Cybersecurity.
• 5+ years of team management experience.
• A passion and willingness to learn about new technologies including digital assets and the financial use cases they enable.
• Strong storytelling ability with the editorial judgment to set the bar a team and its systems are built to meet.
• Experience with segmentation, buyer personas, and positioning that holds up across markets and buyer types without diluting into generic language.
• Experience designing AI-based systems that reshape the value and role of product marketing.
• Excellent communication skills and the ability to build consensus across product, sales, and executive stakeholders.
• A hands-on approach and willingness to lead by example.
• The ability to thrive in an ambiguous, fast-paced environment with a high degree of autonomy.

About Fireblocks

Fireblocks provides the simplest and most secure way for companies to work with digital assets, trusted by major financial institutions, banks, and Web3 companies including BNY Mellon, BNP Paribas, ANZ Bank, and Revolut. The platform and network address the accelerating complexity of digital assets and blockchain, helping businesses grow and operate in the evolving economy of onchain finance.