Web3 Marketing & Sales Associate

As a Web3 Marketing & Sales Associate at NuminX, you own and scale the company's digital presence, brand communication and investor lead-generation initiatives. NuminX is building an institutional-grade digital asset management platform, and this is a hands-on role at the intersection of digital asset management, Web3, marketing and sales. You'll need to understand crypto markets while communicating with the credibility and discipline expected of a financial services brand.

What you'll do

• Manage NuminX's presence across LinkedIn, X, Instagram, Telegram and other relevant digital channels
• Develop and execute the content calendar covering market insights, investor education, product communication and thought leadership via blogs, videos and collaborations
• Create compelling content around Bitcoin, Ethereum, digital asset investing, portfolio allocation and institutional adoption
• Maintain a consistent, premium and institutional brand voice across all communication
• Coordinate end-to-end PR initiatives, including media outreach, press releases and founder/company positioning
• Build relationships with relevant financial, fintech, Web3 and business media
• Identify opportunities for interviews, podcasts, events and thought-leadership placements
• Work with external PR agencies and partners where required
• Use LinkedIn Sales Navigator and other prospecting tools to identify and engage potential investors, wealth managers, family offices, distributors and strategic partners
• Build and maintain structured prospect databases and lead-generation funnels
• Execute outbound campaigns across LinkedIn and email
• Qualify inbound and outbound leads and coordinate meetings for the founding and business development team
• Track outreach, follow-ups and conversion metrics through CRM systems
• Plan and manage targeted paid campaigns across relevant digital platforms
• Build campaigns focused on brand awareness, investor education and qualified lead generation
• Monitor CAC, CPL, conversion rates, engagement and campaign ROI
• Experiment with new acquisition channels while maintaining the positioning expected of an asset management brand

What you bring

• 1-3 years of experience in Web3, crypto, fintech, asset management, wealth management or financial services marketing
• A strong understanding of Bitcoin, Ethereum, digital assets and the broader Web3 ecosystem
• Hands-on experience with LinkedIn Sales Navigator, social media management, lead generation and digital marketing
• Excellent written and verbal communication skills
• The ability to translate complex digital-asset concepts into simple, credible investor communication
• A strong understanding of performance marketing and analytics
• An entrepreneurial mindset and ability to operate in a fast-moving startup environment

Nice to have

• Experience working with an asset manager, wealth-tech platform, crypto investment platform, exchange, fintech or Web3 startup

About NuminX

NuminX is building an institutional-grade digital asset management platform focused on providing investors with structured, transparent and professionally managed exposure to digital assets. The role is based on-site in Mumbai, Maharashtra on a full-time basis.