Copywriter

Phantom is hiring a mid-level Copywriter for the Brand Innovation Group. You'll turn complex ideas into language people understand instantly, while shaping a brand voice that resonates with Gen-Z and the broader culture Phantom is building. You'll split your time between innovative brand campaigns, Product Marketing, and Growth Marketing, spotting what's resonating on social (especially TikTok) and turning cultural signals into work that extends Phantom beyond product messaging.

What you'll do

• Develop a refined pulse on social media, especially TikTok, and the broader cultural currents that shape Gen-Z taste, humor, and attention
• Identify cultural moments, trends, or community behaviors worth engaging with, and propose concrete ways Phantom can show up authentically
• Develop, champion, and help deploy ideas and projects that build culture around the brand, such as stunts, community campaigns, content series, or other formats beyond standard marketing
• Write copy for social and website that supports launches and feature releases, using language that feels clear, specific, and culturally current
• Partner with product marketing managers to turn positioning into sharp, audience-native writing
• Draft in-app copy including feature announcements, empty states, and onboarding moments in close collaboration with design and product teams
• Keep Phantom's tone of voice consistent and distinctive across every surface, using brand guidelines as the foundation while pushing them forward where culture demands it
• Write lifecycle copy for email, push, and in-app messaging that moves people from signup through activation and ongoing engagement
• Write paid acquisition ad copy and generate variations for testing, with a feel for what resonates with Gen-Z and mass audiences
• Work with growth marketers on test hypotheses, then use results to decide what to scale, revise, or kill
• Adapt copy to audience segment, channel constraints, and market while keeping the brand's cultural point of view intact

What you bring

• 4+ years as a copywriter or in a similar creative role, with a portfolio showing strong digital and brand writing and evidence of strategic or idea-led work with cultural reach
• Exceptional writing and editing skills: clarity, tone, voice, and the ability to make complex things feel simple and human
• Genuine fluency in Gen-Z language, platforms, and culture. You know what feels native versus what feels forced
• Comfort thinking in bigger ideas and turning them into executable projects, plus a track record of (or clear desire for) work that builds culture and reflects real taste
• Excellent communication and storytelling skills. You can explain product value and shape how people feel about the brand
• Experience collaborating across functions, including with technical or product teams, and influencing without formal authority
• Understanding of marketing principles, digital tactics, and how to use performance data to improve work

What we offer

• Competitive salary and equity
• Comprehensive insurance including medical, dental, and vision with base plan 100% covered
• Flexible hours and a long-standing, supportive remote environment
• Unlimited vacation
• 401(k) retirement plan
• Wellness stipend
• Weekly meal stipend
• Learning and Development stipend
• Remote/WFH set-up stipend

About Phantom

Phantom is a global trading app with tens of millions of users accessing perpetuals, prediction markets, tokenized assets, stablecoins, and more. The company has reached number one in Google Play's finance category and is backed by a $150M Series C from a16z, Sequoia Capital, and Paradigm. Phantom is fully remote with around 180 people, on a mission to connect the world to the freedom of open markets.