Digital Marketing Manager

As a Digital Marketing Manager at TokenMinds, you drive the development and execution of high-impact marketing campaigns for a leading blockchain application development agency. You shape the brand's presence and craft compelling narratives across DeFi, NFTs, AI, and the broader Web3 ecosystem, working alongside top talent on projects supported by major players like Binance Ventures.

What you'll do

• Develop and execute targeted email marketing campaigns, including segmentation, content creation, A/B testing, and performance tracking to drive engagement, conversions, and brand loyalty
• Plan, implement, and optimize paid advertising campaigns across Google Ads, social media, and display networks, ensuring they align with business objectives and generate positive ROI
• Oversee the marketing strategy for events, from initial promotion through to post-event follow-up, ensuring effective publicity, strong attendance, and contribution to brand awareness and lead generation
• Drive organic growth by leading on-page and off-page SEO strategies, including keyword research, content optimization, link-building initiatives, and monitoring site performance to increase search engine rankings and web traffic

What you bring

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 5-7 years of experience in marketing or performance marketing, preferably within the tech or blockchain industry
• Proficiency in marketing tools such as HubSpot and Google Analytics, virtual office tools such as Gather, Zoom, and Slack
• Strong command of English, both verbal and written
• An energetic and proactive mindset with the ability to adapt quickly and thrive under pressure
• Willingness to engage in continuous learning within an entrepreneurial environment

What we offer

• Direct impact on cutting-edge Web3 development, working closely with strategic and executive teams
• Accelerated learning curve in a dynamic and challenging environment
• Opportunity to grow your global network among leaders in the blockchain space
• Exclusive access to high-profile events in the blockchain and Web3 sectors
• A vibrant international team committed to advancing blockchain technology adoption worldwide

About TokenMinds

TokenMinds is a leader in blockchain application development, recognized as the No. 1 Crypto agency worldwide by Hackernoon. The company works on projects supported by major players like Binance Ventures across DeFi, NFTs, AI, and Machine Learning.