ETF Institutional Narrative & Strategy Lead

TRON DAO seeks an ETF Institutional Narrative & Strategy Lead to support marketing initiatives and lead institutional engagement, with a primary focus on TRX-related investment products, initially the TRX ETF (TRXS). You will serve as TRON's primary marketing counterpart to the ETF issuer and other financial partners, developing and executing integrated go-to-market strategies, investor education programs, institutional content, and post-launch growth initiatives. The ideal candidate combines deep experience in ETF or asset management marketing with a strong understanding of institutional investors, financial advisors, and digital assets, and can translate TRON's technology, network activity, and ecosystem into clear, compelling narratives for traditional financial audiences.

What you'll do

• Lead the overall marketing strategy for TRON's ETF and institutional initiatives, including product launches, positioning, investor education, and ongoing market development
• Serve as TRON's primary marketing counterpart to ETF issuers and other financial partners, driving joint marketing initiatives and campaigns
• Develop compelling TRON and TRX narratives for traditional finance and institutional audiences across content, research, social media, PR, and thought leadership
• Develop marketing and educational programs targeting financial advisors, wealth managers, institutional investors, and other key audiences
• Identify and manage strategic partnerships with ETF platforms, financial media, research providers, and industry conferences
• Collaborate cross-functionally with PR, Social, Business Development, Research, Legal, and other internal teams, while measuring and optimizing marketing effectiveness

What you bring

• 5-8+ years of experience in institutional marketing, digital asset strategy, investment communications, or product marketing within asset management, ETF issuers, crypto prime brokerages, or institutional fintech
• Proven track record of public speaking, media appearances, panel participation, or presenting to institutional investors and registered investment advisors
• Deep understanding of traditional finance terminology, ETF structures, wealth management channels such as RIAs and family offices, and regulatory marketing boundaries
• Strong ability to synthesize complex crypto and blockchain data, such as staking, burning mechanisms, and protocol revenue, into clear, compelling, and compliant investor messaging
• Experience collaborating with cross-functional marketing teams including PR, Content, Research, and Legal, as well as external institutional partners
• Experience developing investor education, thought leadership, research-driven content, and institutional marketing programs

Nice to have

• Previous experience at a crypto ETF issuer, digital asset management arm, or crypto institutional brokerage
• Experience marketing digital asset ETFs, crypto investment products, or digital asset funds
• Existing relationships within the ETF, RIA, wealth management, or institutional investment ecosystem
• Experience working with ETF-focused platforms such as VettaFi, ETF.com, Morningstar, Bloomberg, or similar financial research and distribution platforms
• Understanding of blockchain, stablecoins, digital payments, and the broader digital asset ecosystem
• Experience supporting ETF AUM growth, advisor adoption, or institutional investor acquisition