Events Lead

As Events Lead at Grayscale, the largest digital asset-focused investment platform in the world by AUM, you'll lead our event strategy and execution across owned and sponsored experiences. Reporting to the Chief Marketing Officer, you'll partner closely with Sales, Marketing, and Leadership to design and deliver impactful, brand-aligned events that drive revenue, deepen relationships, and elevate our presence across the investment landscape. This role blends creative experience design with operational excellence and direct responsibility for shaping how audiences experience the Grayscale brand.

What you'll do

• Lead the strategy, planning, and execution of Grayscale's event presence, including hosted experiences such as our recurring Crypto Connects series, strategic sponsorships, and participation at industry conferences
• Align event programming with sales goals and marketing campaigns to drive engagement, deepen relationships, and accelerate pipeline growth
• Partner cross-functionally with Sales, Channel Marketing, Product, and Brand to deliver audience-specific experiences across advisor, institutional, and partner segments
• Oversee all aspects of event delivery from agenda and venue through event logistics (catering, registration, swag, décor, day-of details), speaker coordination, format design, and post-event engagement
• Manage the execution of virtual and hybrid events, selecting platforms and designing digital-first experiences that scale reach and impact
• Own event analytics by defining KPIs, tracking performance, forecasting budgets, and reporting on ROI and strategic outcomes
• Manage agency and vendor relationships, ensuring seamless execution, cost-efficiency, and brand consistency
• Serve as the on-site lead at key events, including booth presence and experiential activations at major industry conferences, and act as an internal advocate for innovation in event formats, attendee experience, and technology adoption

What you bring

• 10-15 years of experience leading strategic event, experiential, or field marketing programs, preferably in financial services, fintech, asset management, or high-growth sectors; alternatively, fashion-caliber event production experience (such as major fashion week shows)
• Demonstrated success building and delivering multiformat event strategies, including virtual, hybrid, and in-person experiences
• A detail-oriented approach with high standards for quality, brand consistency, and attendee experience, with strong skills in immersive programming and experiential design
• Proven leadership experience managing vendors and partners, from selecting best-in-class partners to negotiating terms and contracts to coordinating vendors on-site

Nice to have

• A genuine curiosity about crypto, digital assets, or disruptive, high-growth industries

What we offer

• Salary range of $160,000-$220,000 annually, based on experience and qualifications
• Comprehensive benefits including Medical, Dental, and Vision coverage
• 401(k) retirement plan with company match
• Generous PTO policy
• Flexible work environment with remote weeks
• Fertility and family planning benefits
• Health allowances
• Commuter reimbursement

About Grayscale

Grayscale is the largest digital asset-focused investment platform in the world by AUM, offering the broadest selection of digital asset investment products in the U.S. by number of products. The platform spans institutional-grade solutions from single-asset exposures to diversified and thematic strategies, combining decades of traditional finance expertise with digital asset leadership.