Growth Marketing Manager (B2B Track)

Coins.ph is seeking a Growth Marketing Manager to spearhead marketing and growth initiatives for its core payments business. As the most established crypto brand in the Philippines with over 18 million users, Coins is fully regulated by the Bangko Sentral ng Pilipinas and holds both Virtual Currency and Electronic Money Issuer licenses. You will drive user acquisition and engagement, craft marketing strategies, and forge partnerships to expand the merchant network and establish Coins.ph as a top-of-mind payment solution.

What you'll do

• Develop and execute 360 degree marketing plans to drive user adoption and transaction volume for Coins.ph's payment products, including QRPH and WebPay.
• Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners, designing and implementing high-impact co-marketing campaigns such as cashback promotions and exclusive discounts.
• Leverage consumer insights, market data, and competitive intelligence focused on GCash and Maya to tailor global best practices to the Filipino market.
• Own end-to-end management of marketing campaigns, from budgeting and planning through creative development, performance tracking, and ROI analysis.
• Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.

What you bring

• 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.
• Deep understanding of the digital payments landscape, user behavior, and competitive dynamics, with experience in Southeast Asian markets.
• Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
• Excellent communication, negotiation, and relationship-building skills.
• Bachelor's degree in Marketing, Business, or a related field.

Nice to have

• Experience within a leading payment company or e-wallet in the Philippines such as Alipay or WeChat Pay, a global fintech or payment company, or an Internet company's overseas ventures in Southeast Asia.

About Coins.ph

Coins is the most established crypto brand in the Philippines with over 18 million users. It is fully regulated by the Bangko Sentral ng Pilipinas and is the first crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.