Product Communications Lead
What marketing roles in crypto pay
38 salaries · our own dataMost marketing roles in crypto pay between $122k and $254k, with a median of $190k.
As Product Communications Lead at Blockchain.com, you shape the narrative around our product innovation, regulatory strength, and technology story. You manage communications and content across our product announcement pipeline, licensing wins, and thought leadership, making Blockchain.com visible and recognized as a leading force in the industry among press and key stakeholders.
What you'll do
- Build and execute a differentiated product and technology communications strategy for Blockchain.com at the intersection of consumer and institutional products, AI, and regulatory and compliance.
- Own end-to-end communications for a full pipeline of product launches, working with Marketing and Product to ensure campaigns support and are supported by communications-led work.
- Lead announcements of licensing, regulatory, and compliance milestones, and contribute to how Blockchain.com shapes the wider regulatory and policy conversation.
- Define and champion Blockchain.com's position on AI, storytelling how AI improves what we build internally and in customer-facing products.
- Own key press and influencer relationships and manage proactive and reactive opportunities across product and technical topics, expanding the set of emerging influencers who receive our innovation news.
- Build high-impact platforms for product, technical, and AI spokespeople through proactive media opportunities, speaking engagements, product-focused award submissions, and executive social presence.
- Write compelling product-focused content, including blog posts, press releases, and executive and corporate social posts.
What you bring
- More than 5 years of experience leading a communications program in crypto, DeFi, fintech, or an adjacent sector.
- Deep crypto literacy with an aptitude for learning and going deep on Blockchain.com's business, product, and regulatory roadmap.
- A proven track record of announcing complex technical products and translating them into simple, high-impact value propositions that resonate with press and other audiences.
- Strong cross-functional collaboration experience, partnering across Product, Marketing, Strategy, Legal, and Compliance.
- Exceptional editorial skills enabling you to write, edit, and distill both high-level concepts and granular crypto technical or regulatory details.
- Comfort working in a fast-moving, high-judgment environment where market conditions change daily.
Nice to have
- Existing crypto industry media and influencer relationships.
- Experience with communications or content about trading products, derivatives, options, perpetuals, and prediction markets.
- Experience with communications or content centered on regulatory, licensing, or policy topics.
What we offer
- Full-time salary based on experience and meaningful equity in an industry-leading company.
- Hybrid work model (remote and on-site).
- Unlimited vacation policy.
- Apple equipment.
- Flexible work culture.
About Blockchain.com
Blockchain.com is connecting the world to the future of finance. Since 2011, it has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.
Context for this role
From the live jobs we track on CryptoJobsHQ, updated daily.
Blockchain.com has 37 open roles on CryptoJobsHQ: 12 in Legal & Compliance, 7 in Marketing and 6 in Engineering. 86% are fully remote, most of the rest in the US and the UK. 2 were posted in the last 7 days.
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