Growth Marketing Manager

As a Growth Marketing Manager at Crypto Banter's HIGHER! division, you own the performance and execution of Meta Ads strategy to scale our dopamine-fueled challenges across crypto, AI, trading and beyond. You'll design end-to-end campaigns that warm cold traffic through sophisticated funnels, from scroll-stopping creative to challenge sign-up, combining analytical rigor with creative strategy to drive real commercial outcomes.

What you'll do

• Own the full-funnel architecture: design the entire user journey from paid acquisition strategy through channels and funnels that support the challenge business, including end-to-end campaigns, high-converting landing pages and email sequences that carry leads to sign-up.
• Lead creative quality control: own the hooks, angles and core performance copy, partnering with designers and editors to ensure every ad resonates with your target audience's psychology rather than running generic ads.
• Drive performance and ROI: be fully accountable for the commercial outcome of your spend, tracking metrics daily to generate revenue instead of burning cash, and shifting budget and tweaking funnel logic based on hard data.
• Set the audience strategy: identify new audience segments, run warming strategies for existing audiences, and understand how to move people through the funnel using tools like quizzes and commitment hooks to maximise conversion.
• Execute lifecycle journeys: own the tools and tracking that keep users engaged from first click through to challenge participation, making the transition from Meta lead to participant seamless.

What you bring

• Deep, hands-on experience with Meta Ads Manager and a proven track record of scaling paid spend for info-products, webinars or digital challenges.
• An understanding of the story-driven nature of selling challenges and transformations versus standard SaaS products, and how to use urgency and value to drive sign-ups.
• An analytical, numbers-driven approach: you base every decision on data and can spot funnel leaks before they hit the bottom line.
• Technical funnel-building skills: comfort with Typeform, landing page builders and CRM software to build funnel infrastructure.
• Creative strategy capability: you can identify generic ads and brief high-performance creative that stops the scroll and converts.
• Category experience: you've worked with audiences and campaigns in finance, crypto, trading, e-products or ecommerce.
• Clear communication in UK English, a bias to action, and the ability to thrive in a lean, high-output team where you own results.

Nice to have

• Understanding of search, SEO and Google campaigns.
• Experience with exchanges.
• Understanding of trading.

About Crypto Banter

Crypto Banter is launching HIGHER!, a new vertical offering dopamine-fueled, 1-7 day challenges in crypto, AI, trading and beyond. The model guides achievers through step-by-step transformations, delivering real wins and fast results while building a community of people levelling up together.