Head of Affiliates

As Head of Affiliates at CoinPoker, you own the affiliate acquisition strategy and build the team behind it. You manage CoinPoker's affiliate program end to end, from partner recruitment through activation and account management, driving the program to become one of the platform's largest sources of new players. You are judged on the rake your partners produce against what they cost.

What you'll do

• Own partner acquisition strategy and P&L across the affiliate program, setting market priorities and allocating resources effectively
• Run the affiliate program end to end, from recruitment and deal negotiation through activation and account management, operating a continuous test pipeline into new sources, geographies, and deal structures with clear scale-or-kill decisions
• Open new markets by diagnosing acquisition barriers and executing tailored affiliate strategies to maximize market penetration
• Own deal structure and terms across the program, including CPA, revenue share, hybrid, and tenancy models, setting defaults that protect the downside and knowing when a high-value partner justifies exceptions
• Lead, build, and develop the affiliate team, setting team structure, performance targets, and standards while hiring against market needs
• Manage the portfolio based on player quality and risk, holding every partner to net rake and cohort retention metrics, reducing revenue concentration across top partners, and collaborating with payments, fraud, and VIP teams on credit exposure and partner removal decisions
• Own the affiliate reporting framework and conduct performance reviews that drive strategic deal, market, and partner decisions
• Report to senior management on channel revenue, cost per net rake dollar, market penetration, and the affiliate channel's contribution to commercial objectives

What you bring

• Deep affiliate expertise in poker or casino, with a proven track record of growing a program at scale rather than maintaining an inherited one
• Strong background in partner recruitment across SEO and content sites, comparison and review sites, streamers, content creators, and community channels including Discord, Telegram, and private groups
• Awareness of grassroots acquisition routes, including social and online poker communities, creators, and networks with established player trust
• Commercial and analytical discipline to evaluate partners on net rake and cohort retention rather than just registrations or deposits, model deal profitability before signing, and define required BI reporting
• Demonstrated experience building and leading commercial teams, setting targets, holding team members accountable, and developing managers
• Poker literacy with a solid working grasp of rake, liquidity, and key drivers of player lifetime value in poker compared to traditional casino products
• Strong command of tracking, attribution, postbacks, deduplication, and reconciliation between partner-reported and platform-recorded activity
• Vigilance regarding partner-side risk and abusive traffic such as bonus abuse or incentivized signups, with instinct to interrogate anomalous cohort data and decisiveness to terminate low-quality partner deals

What we offer

• Competitive salary and performance-based bonuses
• Fully remote work with flexible hours
• Opportunity to work with cutting-edge blockchain and online gaming technology
• Professional development and career growth opportunities
• Collaborative and inclusive team culture

About CoinPoker

CoinPoker is an innovative crypto-poker platform combining blockchain technology with online poker. Backed by substantial recent investment, the company is expanding to become a leading player in the online crypto-poker space.