Head of Institutional Marketing

As Head of Institutional Marketing at Blockchain, you will lead marketing efforts for Blockchain Institutional, the company's institutional business vertical. You work alongside the institutional sales team to scale growth through product go-to-market campaigns, lead generation, branding, retention, and managing Blockchain's presence at key crypto events. Blockchain is a global crypto company trusted by over 90 million wallet holders and 40 million verified users, having facilitated over $1 trillion in crypto transactions since 2011.

What you'll do

• Plan and execute go-to-market strategies by defining target audiences, creating compelling marketing collateral, and executing effective channel distribution to sophisticated crypto audiences
• Develop and execute independent lead generation campaigns for the Blockchain Institutional sales team
• Oversee best-in-class thought leadership content that your clients find informative and will regularly consume
• Work with the Blockchain Institutional sales team to set up effective nurture and lead qualification campaigns through CRM systems, iterating to accelerate pipeline velocity
• Lead global promotional activities for Blockchain at industry events, including your own events, developing and managing event collateral materials and coordinating logistics
• Partner with the CMO as a visible leader of the marketing vertical across the organization, driving coordinated action where needed

What you bring

• A relentless, vocal persona suited to institutional crypto marketing, able to hold your own regardless of conditions
• Deep crypto-nativity and familiarity with crypto products, comfortable pitching to sophisticated people in the space
• Demonstrated marketing operational credentials showing how you have operationalized the marketing-into-sales pipeline to great effect
• Meticulous attention to detail, with obsession for making every detail excellent from brand to product
• Excellent communication and interpersonal skills, comfortable talking to customers, prospective clients, and community members
• Event management experience, including organizing events of varying scales from small community events focused on user feedback to larger engagements (online or offline)
• Passion for the crypto space and its future

What we offer

• Full-time salary based on experience plus meaningful equity in an industry-leading company
• London office based role with mandatory in-office presence four days per week
• Work from Anywhere Policy allowing remote work from anywhere globally for up to 20 days per year
• Unlimited vacation policy
• ClassPass membership
• Apple equipment
• Flexible work culture and the opportunity to build your career at a rapidly expanding global technology company

About Blockchain

Blockchain is a global crypto company connecting the world to the future of finance. Trusted by over 90 million wallet holders and 40 million verified users, it has facilitated over $1 trillion in crypto transactions since its inception in 2011.