← All jobs
AD

KOL manager (crypto influencer marketing)

Type
Full-time
Work setup
Remote
Experience
Mid
Posted
Today
🌍 Fully remote

What marketing roles in crypto pay

33 salaries · our own data
median $198k$124k$247k

Most marketing roles in crypto pay between $124k and $247k, with a median of $198k.

As a KOL manager at Among Digital, you run the creator network for crypto marketing campaigns across trading, research and education creators in multiple regions. You source, vet, negotiate with and manage crypto creators on X, YouTube, TikTok and Telegram, proving the results each one delivers through tracked sign-ups, wallet connections and retained users. Unlike most crypto KOL campaigns that measure only views, you work with clients who pay for real outcomes, so every creator you book passes an audience quality check before any money moves.

What you'll do

  • Build and maintain the creator database: trader KOLs, research-style analysts and educators on X, YouTube, Telegram and TikTok, tagged by niche, region, language, audience and past results.
  • Vet every creator before booking: assess follower quality and bot share, engagement patterns, audience location, history of paid posts and token performance, public wallet history and community reputation.
  • Build a shortlist for each campaign and present it to partners with your reasoning and identified risks.
  • Negotiate fees, deliverables, timing, usage rights and payment terms, and establish clear disclosure, approval and cancellation terms in every agreement.
  • Write creator briefs consistent with the client's white paper and claims, review drafts before they go live, and schedule posts, threads, Spaces and videos across time zones.
  • Track results using tagged links, referral codes and wallet attribution, and report sign-ups, wallet connections, first trades and cost per retained user for each creator.
  • Manage creator relationships after each campaign: provide feedback, arrange repeat bookings, and maintain a list of creators you will not book again.

What you bring

  • 3 to 5 years in influencer or KOL marketing, with at least 3 years in crypto or web3.
  • At least three crypto KOL campaigns you ran end to end, from sourcing through final report, with numbers you can share.
  • A working network of crypto creators on X and at least one of YouTube, Telegram or TikTok.
  • Hands-on experience with audience quality checks for bots and bought engagement using tools such as Social Blade, HypeAuditor, LunarCrush, Kaito, Cookie or TGStat.
  • Experience negotiating fees and contracts and keeping campaigns within budget.
  • Experience measuring campaign results beyond views: through tagged links, referral codes or on-chain wallet attribution.
  • English at C1 level or above.

Nice to have

  • Creator networks in Asian markets such as South Korea, Vietnam or Turkey, Latin America or the EEA, and a language to manage them.
  • Experience running trading campaigns for exchanges or DEXs, listing campaigns or token launches (TGE).
  • Affiliate programs with fraud checks before payouts.
  • Ability to read a block explorer or on-chain tools such as Arkham or Bubblemaps.

What we offer

  • Work side by side with the two senior partners who lead every engagement and learn from them on every project.
  • Join a motivated team of hand-picked professionals in marketing, product, design and content.
  • Meet the team in person at an annual team gathering.
  • Competitive remuneration based on your experience.
  • Real ownership: you run your area from plan to report.
  • Work across crypto exchanges, DEXs, blockchain ecosystems, wallets, DeFi and stablecoin projects.
  • Fully remote from anywhere, with flexible hours requiring at least four hours daily overlap with Central European Time.

About Among Digital

Among Digital is a founder-led, EU-based web3 marketing agency and growth advisory for crypto projects. The agency plans and runs marketing for crypto exchanges, DEXs, blockchain ecosystems, wallets, DeFi protocols, stablecoin and payment companies, and projects preparing a token launch. Every engagement is led by two senior partners with hand-picked specialists, and every plan is built around one metric that matters to the client such as funded accounts, retained deposits or weekly active wallets.

Context for this role

From the live jobs we track on CryptoJobsHQ, updated daily.

The market for DeFi roles

578 DeFi roles are open across crypto right now.

Browse DeFi Jobs →
Similar roles at other companies
Get an email when Among Digital posts new roles. One email a day at most, only when there is something new.