Head of Institutional Marketing

As Head of Institutional Marketing at Blockchain.com, you lead marketing efforts for Blockchain Institutional, the company's institutional business vertical. Working alongside the institutional sales team, you own go-to-market strategy, lead generation, thought leadership, event presence, and CRM campaigns to scale this high-value segment within a global crypto platform that has facilitated over $1 trillion in transactions and serves over 90 million wallet holders.

What you'll do

• Develop and execute go-to-market plans that define target audiences, create compelling marketing collateral, and distribute effectively to sophisticated crypto buyers
• Build and run independent lead generation campaigns for the Blockchain.com Institutional sales team
• Oversee thought leadership content creation that informs and engages institutional clients
• Partner with the Blockchain.com Institutional sales teams to design nurture and lead qualification campaigns through CRM systems, continuously optimizing for pipeline velocity
• Lead global promotional activities at industry events, including Blockchain.com's own events, developing event collateral and coordinating logistics
• Work with the CMO as a visible marketing leader across the organization, driving coordinated action and insight

What you bring

• A vocal, assertive persona who can lead and thrive in institutional crypto marketing
• Crypto-native knowledge of products and comfort pitching to sophisticated market participants
• Passion for the crypto space and its future
• Proven track record operationalizing the marketing-to-sales pipeline with measurable results
• Obsessive attention to detail across brand and product
• Strong communication and interpersonal skills with customers, prospective clients, and community members
• Experience organizing events of varying scales, from small community-focused gatherings to larger initiatives

What we offer

• Full-time salary based on experience, plus meaningful equity in the company
• Based in the London office with mandatory in-office presence four days per week
• Work from Anywhere Policy allowing up to 20 days of remote work per year from anywhere globally
• Unlimited vacation policy
• Apple equipment
• ClassPass membership
• Flexible work culture

About Blockchain.com

Blockchain.com is a global crypto platform connecting millions of people to cryptocurrency. Since 2011, the company has earned the trust of over 90 million wallet holders and 40 million verified users, facilitating over $1 trillion in crypto transactions.