Head of Video

As Head of Video at CoinPoker, you own the strategy, production, and performance of the platform's long-form and short-form video content. You lead the production team that delivers it, manage CoinPoker's YouTube channel and short-form output across Instagram Reels, YouTube Shorts, and partnership content, and ensure long-form and short-form reinforce each other through a managed clip pipeline.

What you'll do

• Own CoinPoker's video content strategy, defining repeatable content formats and series, identifying the target audience, and clarifying the role of each channel across long-form and short-form.
• Lead the production team and content operation end to end, from format selection and production planning through edit direction, packaging, and delivery, maintaining consistent quality and cadence across both forms.
• Build, manage, and develop the production team, including editors and specialist content roles, maintaining consistent briefing standards and directing creative resources where needed.
• Own the long-form to short-form pipeline and all short-form output, including Instagram Reels, YouTube Shorts, and partner and ambassador collaboration content, ensuring long-form output is systematically converted into platform-native clips.
• Produce and structure video content for marketing campaigns, working with the creative, ambassador, and CRM teams on campaign support, product launches, and tournament series.
• Own content performance analytics, establish the metrics framework for each channel and form, and run regular joint reviews with the Head of Social to identify what works and what to prioritise.
• Report to senior management on content performance, audience growth, and content's contribution to commercial objectives.

What you bring

• A proven track record growing audiences through both long-form and short-form video, with deep craft in at least one and working fluency in the other, backed by concrete metrics and reasoning.
• Demonstrated experience building and leading a video production team, including editors and specialist roles, directing output to consistent standards across multiple channels.
• Strong command of packaging and structure as disciplines, from titles and thumbnails to hooks and payoff placement, with the ability to brief and direct editors to that standard.
• Deep working knowledge of video performance metrics across forms, including click-through rate, view duration, and retention curves for long-form, and hook retention, watch-through, and shares per reach for short-form.
• Experience operating gaming or gambling-adjacent content on YouTube and social platforms, with sound judgment on platform policy, content guidelines, and channel compliance.
• A working understanding of poker, or the ability to build one quickly, with the judgment to recognise moments that carry genuine drama, tension, or humour.
• Comfort owning a multi-channel content operation end to end, including production planning, calendar management, and post-publish analysis.

What we offer

• Competitive salary and performance-based bonuses.
• Fully remote work with flexible hours.
• Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.
• Professional development opportunities and career growth within a rapidly evolving company.
• A collaborative and inclusive team culture.

About CoinPoker

CoinPoker is an innovative crypto-poker platform combining advanced blockchain technology with online poker. Recently backed by substantial investment, the company is expanding to lead the online crypto-poker space.