KOL Lead, Spain & Iberia

As KOL Lead for Spain and Iberia at Kraken, you build and scale a creator network from the ground up to drive trading user acquisition for Kraken Pro. You own end-to-end relationships with local KOLs and represent Kraken Pro's derivatives suite-perpetual futures, prop trading, margin-to top regional creators while setting and owning regional KOL acquisition targets and CAC efficiency.

What you'll do

• Build and scale a KOL and creator network in Spain, Iberia and other countries for Kraken Pro from the ground up
• Drive new trading user acquisition through influencer and creator partnerships across the region
• Own end-to-end relationship management with local KOLs, from sourcing to activation
• Represent Kraken Pro's derivatives suite-perpetual futures, prop trading, margin-to top regional creators
• Fix on-the-ground execution issues that block program performance and iterate fast
• Set and own regional KOL acquisition targets and CAC efficiency
• Partner cross-functionally with growth, marketing, and compliance teams
• Benchmark and adapt a proven KOL playbook

What you bring

• A proven track record building an influencer, KOL, or creator network from scratch in Spain and/or the Iberia region
• Fluent Spanish (Portuguese a plus) and deep fluency in the local crypto and trading creator ecosystem
• Experience acquiring trading users at scale with a clear eye on CAC
• A hands-on, get-it-done approach that solves problems on the ground rather than escalating
• High agency and ownership of regional strategy without waiting for global direction
• Understanding of perpetual futures, margin, and prop trading products
• Comfort operating in a fast-moving, ambiguous, 24/7 crypto environment
• Strong relationship-management and negotiation skills with creators and KOLs

Nice to have

• An existing personal network of crypto KOLs and creators in Spain, Iberia, and other countries
• Prior experience in a KOL, growth, or influencer marketing role at a crypto exchange

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. It offers spot trading, margin, futures, staking, and OTC services, built for both individual investors and institutional clients. Kraken is part of Payward, a company that has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms.