Paid Ads & Search Specialist (Africa)

As a Paid Ads & Search Specialist at Binance, you'll drive growth in Africa by connecting local users with Binance's platform. You'll leverage digital marketing expertise across paid ads, SEO, ASO, affiliates, referrals, and email marketing to identify opportunities in your local market, reach new users, and activate them. You'll own the market narrative for local campaigns, deploy creative marketing messages, learn rigorously from data, and drive measurable results to grow Binance's user base across the region.

What you'll do

• Adapt global paid strategy to local reality by transcreating (not translating) campaigns, owning the market narrative for local campaigns and performance creative, and designing briefs that deliver results.
• Provide local channel expertise and activation alongside global platforms.
• Monitor daily, weekly, and monthly performance using AppsFlyer, Sensor Tower, and Similarweb, act on anomalies, and escalate issues as needed.
• Drive local SEO with editorial and content teams, including on local search engines where relevant.
• Support SEO activities such as link building and content review, and grow visibility in AI-generated answers (AEO/GEO) for local-language queries.
• Feed local intelligence back to the global team-competitor moves, cultural shifts, regulatory changes, local user behaviour-so it shapes strategy, not just execution.

What you bring

• Ideally 3+ years of performance marketing experience in crypto or FinTech, with hands-on work in paid ads and SEO.
• Native-level fluency in your local market: not just language, but consumer psychology, the local competitive and trust landscape, crypto's local reputation, and local user behaviour.
• Performance data literacy: a solid understanding of data analytics and online customer acquisition, able to interpret and explain the "why" behind numbers, not just report highs and lows.
• Working knowledge of SEO including on-page optimisation and link building.
• Experience managing at least one local channel for paid ads and designing one local campaign.
• Fluent English and native or near-native fluency in your local language.

Nice to have

• Experience with AI-Optimised Answers (AIO) and Google-Optimised Answers (GEO).

What we offer

• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team).
• Opportunity to shape the future of finance and collaborate with world-class talent in a flat, user-centric global organization.
• Autonomy to tackle challenging projects in an innovative environment with a results-driven culture and opportunities for career growth and continuous learning.

About Binance

Binance is the world's largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people in 100+ countries. The company is a leading global blockchain ecosystem offering trading, finance, education, research, payments, institutional services, and more, with a mission to increase the freedom of money and financial access for people around the world.