PR KOL Specialist - APAC

As a PR KOL Specialist in APAC at Binance, you will build and maintain relationships with key opinion leaders, support event coordination, and help manage communications during critical situations. You will be the face of the brand at KOL events and play a key role in ensuring smooth collaboration and positive public perception within the crypto industry.

What you'll do

• Identify and engage KOLs aligned with Binance's brand values
• Support the PR team in organizing and attending KOL events, meetings, and networking activities
• Act as a liaison between the company and KOLs, ensuring timely and professional communication
• Help manage crisis communications and support resolution efforts with KOLs during sensitive situations
• Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment
• Collaborate with cross-functional teams to align KOL strategies with overall PR goals
• Maintain a professional and presentable image as a representative of the company

What you bring

• Recent graduate or final-year student in Communications, Marketing, Public Relations, or a related field
• Fluency in English to coordinate with overseas partners and stakeholders
• Strong interpersonal skills with the ability to build rapport and maintain professional relationships
• Presentable and confident, comfortable attending events and engaging with influencers
• Proactive and detail-oriented, able to work effectively in a fast-paced environment
• Ability to handle sensitive situations calmly and professionally

Nice to have

• Additional languages beyond English
• Interest in or knowledge of the crypto and blockchain industry

What we offer

• Competitive salary and company benefits
• Remote-first work arrangement, with flexibility depending on the role and team needs
• Opportunities for career growth and continuous learning

About Binance

Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people in 100+ countries. The company offers trading, finance, education, research, payments, institutional services, and more, with a mission to increase the freedom of money and financial access globally.