PR KOL Specialist - MENA

As a PR KOL Specialist at Binance, you own KOL partnerships end-to-end for the world's largest cryptocurrency exchange by trading volume. You identify and engage high-impact influencers, lead event activations, manage sensitive communications, and represent the brand across the MENA region and beyond. This role demands a seasoned PR professional who can navigate the fast-paced crypto industry with composure and strategic thinking.

What you'll do

• Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives
• Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings
• Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication
• Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations
• Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends
• Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals
• Represent the company professionally at industry events, media engagements, and KOL-facing activities

What you bring

• A Bachelor's degree in Communications, Marketing, Public Relations, or a related field
• 5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands
• A proven track record of independently managing KOL portfolios from sourcing to activation, able to hit the ground running with minimal onboarding
• Fluency in English to coordinate with overseas partners and stakeholders
• Exceptional interpersonal and relationship-building skills, with confidence in engaging high-profile individuals and managing sensitive conversations
• A polished, presentable demeanor and comfort representing the brand at external events and on-camera engagements
• Strong crisis management instincts to navigate sensitive situations with composure and sound judgment
• A proactive, detail-oriented approach and ability to thrive in a fast-paced, high-autonomy environment

Nice to have

• Knowledge of or interest in crypto and blockchain
• Additional languages beyond English

What we offer

• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
• Opportunities for career growth and continuous learning
• Collaboration with world-class talent in a user-centric global organization with a flat structure

About Binance

Binance is the world's largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people in 100+ countries. The company offers trading, finance, education, research, payments, and institutional services, with a mission to increase the freedom of money and financial access globally.