Product Manager - Community Strategy (APAC Remote)

As a Product Manager for Community Strategy at Binance, you own the strategy design and ongoing optimization for a community content product (Square), focusing on post ranking, content recommendation, distribution, and filtering mechanisms. You'll work to improve user experience, community engagement, and retention through better content quality and ranking strategies, driving overall user growth across a platform trusted by 300+ million people in 100+ countries.

What you'll do

• Own strategy design and ongoing optimization for the community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms
• Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth
• Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms
• Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives
• Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis
• Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions

What you bring

• 3-8 years of experience in strategy products, community products, or content ecosystems
• Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth
• Strong strategic thinking with the ability to balance short-term execution and long-term platform development
• Strong analytical skills to evaluate and improve content quality, community health, and user engagement
• Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps
• Excellent communication and cross-functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution

Nice to have

• Experience with Web3, fintech, or large-scale content communities

What we offer

• Remote-first, work-from-home arrangement
• Competitive salary and company benefits
• Opportunities for career growth and continuous learning

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, Binance offers trading, finance, education, research, payments, institutional services, and more, with a mission to increase the freedom of money and financial access for people around the world.