Senior Product Manager - Social Experience

As a Senior Product Manager for Social Experience at Kraken, you'll build social features that let people discover, follow, and share trading ideas on one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. You'll own both the design craft and the product decisions: which problems to solve, what to ship first, and how to measure whether the experience improved.

What you'll do

• Design complete social journeys that let users discover people, decide to follow them, share ideas or trades, receive responses, and return naturally to the experience
• Shape interaction details including navigation, information hierarchy, copy, defaults, gestures, and feedback, so the experience works through empty states, failures, and slow loading
• Build interactive prototypes before committing to engineering, exploring alternatives and giving clear flows, states, and acceptance criteria
• Use behavioral psychology to understand why people hesitate to post, seek recognition, follow strangers, or respond, and translate those insights into design decisions about visibility, prompts, reputation, and effort
• Conduct usability sessions and watch people complete tasks, combining observations with funnel data to identify where users misunderstand, lose confidence, or abandon actions
• Design for both first use and repeated use, making the experience useful before users have connections and keeping sharing lightweight during active trading
• Connect design decisions to measurable outcomes by defining expected behavior, tracking task completion, abandonment, first follows, first contributions, responses, and retention, and working with data science to evaluate experiments
• Take the experience through launch by choosing a focused scope, resolving trade-offs with engineering, reviewing implementation, and using post-launch evidence to decide what to improve

What you bring

• A track record designing and shipping consumer social experiences like feeds, profiles, sharing, messaging, discovery, or communities, with portfolio examples showing how the experience changed after launch
• Strong interaction design craft, able to explain why a flow is structured a particular way, what users notice first, and which decisions or steps can be removed
• Ability to build realistic interactive prototypes in Figma, code, AI tools, or a combination, including transitions, empty states, and failure states
• Evidence-based approach to understanding behavior, showing where user research challenged your assumptions and changed a design
• Ability to own product outcomes, prioritize problems, define success, interpret funnel and cohort data, and explain whether experiments produced meaningful improvement
• Understanding of social finance context, accounting for how credibility, incentives, reputation, and visibility of financial activity affect what people trust and share

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. Kraken is part of Payward, which operates multiple financial infrastructure businesses including NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.