Product Marketing Lead

As a Product Marketing Lead at Nextrade, you shape positioning, messaging, and go-to-market strategy for a Nigeria-focused digital finance platform. You drive adoption and engagement across crypto trading, gift card conversion, and bill payment features, working hybrid from Lagos with flexibility for remote work. You translate user insights into compelling value propositions and partner across product, sales, and design to deliver seamless financial experiences.

What you'll do

• Define product positioning and messaging for Nextrade's core features
• Develop and execute integrated go-to-market strategies across digital channels
• Collaborate with product management to understand user needs and translate them into marketing campaigns
• Analyze performance data, track KPIs, and optimize marketing funnels
• Create sales enablement materials that support revenue growth
• Work with cross-functional teams to ensure consistent brand communication and user-centric experience across all touchpoints

What you bring

• Strong marketing analytics skills to track performance, interpret data, and inform decisions
• Excellent communication skills for clear messaging, stakeholder alignment, and cross-functional collaboration
• Product management-related skills, including understanding user journeys, prioritizing features, and aligning marketing with product roadmaps
• Go-to-market strategy expertise to plan launches, define target segments, and execute integrated campaigns
• Sales collaboration skills to create enablement assets, support pipeline growth, and align marketing activities with revenue goals
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Demonstrated ability to work in a fast-paced, data-driven environment and manage multiple initiatives simultaneously

Nice to have

• Experience in fintech or crypto products, especially in the Nigerian market
• Proficiency with digital marketing channels, A/B testing, and marketing automation tools

About Nextrade

Nextrade is a Nigeria-focused digital finance platform that lets users buy and sell cryptocurrency with Naira, convert gift cards to instant cash, and pay bills within a single mobile app. Built by a local team that understands the market's needs, the platform eliminates P2P middlemen, withdrawal delays, and hidden fees.