Regional General Manager LATAM (remote)

As Regional General Manager LATAM at Tangem, you lead the growth of Tangem's secure hardware wallet and mobile app across Latin America. You own the regional growth strategy, build and lead a local team, and work closely with central sales and marketing to scale product adoption, revenue, and market presence across the region.

What you'll do

• Develop and execute a regional strategy to increase Tangem's product adoption, sales, and market presence across LATAM
• Take full responsibility for sales growth and commercial performance across priority LATAM markets
• Expand retail, e-commerce, reseller, and strategic partnership opportunities
• Identify and prioritize effective marketing channels, including digital campaigns, influencer partnerships, community initiatives, brand activations, and local promotions
• Ensure marketing investments and activities drive product demand, customer acquisition, and revenue growth
• Manage, coach, and motivate local growth managers with clear priorities, accountability, and measurable results
• Understand consumer behavior, competition, and local market dynamics to adapt the growth strategy across different LATAM countries
• Establish KPIs, evaluate channel performance, and optimize resource allocation to maximize commercial impact

What you bring

• Proven experience growing and scaling a product in a specific market, ideally within consumer technology, hardware, fintech, e-commerce, or a related industry
• Strong background in sales, business development, and go-to-market strategy with demonstrated revenue ownership
• Solid understanding of marketing and customer acquisition, including digital marketing, influencer marketing, brand development, and other growth channels
• Ability to develop an integrated sales and marketing strategy and prioritize initiatives based on commercial impact
• Experience leading and motivating teams, preferably across multiple markets
• Entrepreneurial mindset, strong commercial judgment, and the ability to execute with limited resources
• Experience working in an international business environment
• Strong understanding of LATAM markets and consumer behavior
• Fluent English
• Based in Latin America with flexibility to travel across the region

Nice to have

• Experience scaling a physical consumer product through both online and offline channels
• Background in consumer electronics, hardware, fintech, payments, or crypto
• Familiarity with cryptocurrency and self-custody products

What we offer

• High level of ownership over one of Tangem's key markets
• Remote work from any location
• Competitive salary in EUR or USDT with performance-based upside
• Compensation for the purchase of necessary technical devices for work
• Opportunity to work directly with global teams and shape Tangem's LATAM strategy and growth

About Tangem

Tangem is a Swiss technology company founded in 2017 and headquartered in Zug, with teams across North America, Europe, and APAC. You build secure hardware wallets combined with a mobile app that offer self-custody with simple setup in under a minute. Tangem serves users in 220 countries and supports thousands of digital assets, with backing from SBI Crypto Investment (a subsidiary of SBI Holdings, which invested $15 million in 2019).