Senior Designer

PancakeSwap is hiring a Senior Designer to own how the platform looks, feels and converts across product, brand and marketing, backed by data. You will join one of the largest DEXs by volume, live on 10+ chains with BNB Chain as its home. In June 2025, PancakeSwap processed $325B in a single month, with 7.4M unique users in Q2 2025 and $1.8T+ lifetime volume. At that scale, small UX changes move real money: a 1-point lift in swap completion or one fewer failed transaction per thousand is worth more than most new features.

What you'll do

• Own UX/UI for core flows across website and app: swap, add/remove liquidity, Infinity pools and hooks, farms, staking and new trading products
• Map and instrument key funnels with Data and Engineering (wallet connect, quote, approve, swap success; LP deposit, position management) to track conversion and error rates
• Diagnose drop-off and failed transactions using on-chain and front-end data, then design and ship fixes
• Run A/B tests and usability tests; ship every major redesign with a hypothesis, metric and results
• Design for two very different user profiles: retail traders on mobile and professional LPs who need dense information
• Own the PancakeSwap brand: identity, illustration, motion, tone and the bunny/kitchen character world
• Build and maintain one design system in Figma plus code components with Engineering, used by product and marketing teams
• Keep brand consistent across 10+ chains, partner co-branding and multiple languages including English and Chinese
• Be the design partner for content, community, KOL, partnership and product marketing teams
• Set up request intake, templates and turnaround SLAs so routine assets do not require custom design each time
• Produce launch assets, social and Binance Square creative, event and conference visuals, and data visuals for reports
• Track which creative performs (engagement, click-through, conversion per linked post) and feed results back into templates
• Hire and manage designers and freelancers; set quality bar and review rituals
• Use AI design tools to raise output per designer and document what works
• Report design impact to the CEO monthly with numbers

What you bring

• 5+ years in product design, including 2+ years leading design (people or a full design function)
• Shipped work on a high-traffic consumer product where you can show the metric your design moved
• Comfort with data: you can define a funnel, read a dashboard and design an A/B test with Data and Engineering
• Strong visual and brand craft beyond UX: identity, illustration direction, motion and marketing creative
• Hands-on proficiency in Figma, with experience building or maintaining a design system used by engineers
• Hands-on DeFi user: you have swapped, provided liquidity and used multiple wallets and chains yourself
• Fluent English; able to work async with a distributed team across Asia time zones

Nice to have

• Experience at a DEX, wallet, exchange or other high-frequency trading product
• Understanding of AMM and concentrated-liquidity concepts (ranges, impermanent loss, fees) and how to explain them simply
• Mandarin or experience designing for Chinese-speaking users
• Front-end skills (HTML, CSS, React) to prototype or ship small changes
• Experience using AI tools to scale design output

About PancakeSwap

PancakeSwap is one of the largest DEXs by volume, live on 10+ chains with BNB Chain as its home. The platform has processed $1.8T+ in lifetime volume and reached 7.4M unique users in Q2 2025.