Senior Digital Copywriter

As a Senior Digital Copywriter at Bybit, you turn complex ideas into clear, compelling content that strengthens our brand across trading, payments, wealth management, custody, and Web3 services. You work closely with product, marketing, design, and localization teams, bringing strong editorial judgment and a collaborative approach to creating consistent, engaging, user-focused content across multiple channels.

What you'll do

• Develop original campaign narratives that align with brand messaging frameworks and marketing goals, carrying core ideas consistently across channels and formats.
• Maintain tone of voice and uphold brand guidelines across all content, applying and helping maintain editorial standards consistently across teams.
• Write clear, compelling copy for websites, landing pages, social media, email campaigns, system communications, UX/UI, Help Center articles, and knowledge base entries.
• Adapt writing style, tone, and structure to different audiences, channels, and communication objectives.
• Translate complex product logic, workflows, and technical information into accurate, accessible messaging for everyday users and experienced traders.
• Understand product requirements and user journeys to ensure content is clear, relevant, and aligned with the product experience.
• Review and improve existing content by strengthening clarity, consistency, tone, and positioning while preserving meaning and product accuracy.
• Work closely with Product Managers, Project Managers, UX designers, marketers, subject matter experts, and localization teams to clarify briefs and ensure content works effectively in its final context.
• Use AI tools for research, drafting, editing, and content optimization, testing new tools and maintaining shared prompt libraries and documented approaches.
• Evaluate AI-generated outputs for accuracy, quality, confidentiality, and brand alignment, applying human review where necessary.
• Manage competing priorities and deliver high-quality work within agreed timelines, communicating progress and potential blockers promptly.
• Respond constructively to feedback and maintain alignment with collaborators throughout delivery.

What you bring

• 3+ years of experience in copywriting, journalism, UX writing, research, PR, communications, brand marketing, or a closely related field, with demonstrable writing and editing skills.
• A Bachelor's degree in Creative Writing, Journalism, Advertising, Marketing, English, Communications, Social Sciences, or a related field.
• Excellent English writing skills and strong editorial judgment.
• Ability to create clear, engaging, and accurate content, adapt tone and structure to different formats, and explain complex ideas without losing their meaning.
• Practical experience using AI for research, writing, editing, and content optimization beyond basic prompting.
• Ability to test new AI tools and skills, evaluate outputs, and build and maintain reusable prompt libraries and workflows.
• Sound judgment regarding fact-checking, confidentiality, and when human review is required.
• Ability to translate creative briefs into compelling campaign stories aligned with broader brand messaging.
• Experience applying tone-of-voice guidelines and maintaining brand consistency across multiple channels.
• Ability to interpret Product Requirements Documents (PRDs), understand product workflows and user journeys, and translate technical information into clear, structured content.
• Experience creating content across marketing, product, and customer support formats.
• Ability to work independently, prioritize multiple projects, and deliver under tight deadlines.
• Proactive in clarifying requirements, identifying potential risks, and keeping stakeholders aligned when priorities change.
• Team-oriented mindset, openness to feedback, and willingness to revise work based on input from others.
• Strong communication skills, responsiveness, and a proactive approach to keeping teammates informed of progress, questions, and blockers.

Nice to have

• Proficiency in Chinese or other languages, including the ability to work with source materials and stakeholders in those languages.
• Experience in cryptocurrency, fintech, broader technology, or traditional finance.
• Ability to identify repetitive tasks or workflow inefficiencies and suggest practical improvements, reusable templates, or simple automations.
• A portfolio or work samples demonstrating campaign concepts, messaging frameworks, or brand-building initiatives across multiple platforms.
• 2+ years of agency experience or equivalent creative-industry experience across digital, social, and long-form content.

What we offer

• Study Growth Fund to support your professional development and continuous learning.
• Regular internal team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global collaboration as part of a diverse, international team working alongside colleagues from around the world.
• Career advancement opportunities and access to growth within a rapidly expanding global company.
• Internal mobility and long-term development opportunities to help you build your career path within Bybit.

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The platform delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3. Recognized as one of the most trusted and transparent platforms in the digital asset industry, Bybit is backed by a global team of ambitious builders and innovators.