Senior Manager, Growth

As Senior Manager, Growth at Crypto.com, you own the day-to-day performance of user acquisition across paid channels and every market the company operates in. You'll also lead three critical sub-functions - creative strategy, martech, and measurement - that today sit with senior leadership and need a dedicated operator to scale them. You work directly with agency partners, product teams, data science, and platform representatives (Meta, Google, Apple) across regions, inheriting a scaled UA program with multiple products launching simultaneously and a global market footprint.

What you'll do

• Own the weekly operating rhythm for CDC paid user acquisition, including spend plans, pacing, optimization decisions, and performance reporting across all channels (Meta, Google, Apple Search, programmatic DSPs, affiliates, regional platforms, and emerging networks) in every market the company operates in
• Manage the daily relationship with the performance agency, including standups, creative briefings, channel strategy, spend allocation, and trading decisions
• Drive channel-level optimization using CAC, CPFT, pLTV, ROAS, and lower-funnel conversion metrics, knowing what's working, what's not, and why before anyone asks
• Lead go-to-market execution for new product launches and market openings (spot, perpetual contracts, card rips, new offer structures) from tracking readiness through creative production to spend activation
• Build and maintain the weekly trading deck and leadership updates, presenting performance narratives to VP and C-level stakeholders with clarity and confidence
• Own the competitive monitoring cadence using Sensor Tower, app store rankings, and ad intelligence across key markets, and translate competitive signals into channel and creative decisions
• Own market prioritisation, deciding which countries to open, in what order, and what each market needs in localisation, payment rails, and channel mix before committing spend
• Own the creative learning agenda, defining what hooks, formats, and concepts to test, what's winning, and what to kill, while maintaining a structured view of creative performance by channel, format, and audience
• Lead creative briefing for the agency and UGC creators, translating product updates, offers, and cultural moments into production-ready briefs with clear deliverables and timelines localised for each market
• Drive format expansion beyond static display into UGC video, social-native content, meme-format creative, and AI-assisted production pipelines
• Establish a rapid creative refresh cadence to combat creative fatigue across channels and ensure channel-specific sizing and placement specs are met
• Coordinate with brand and content teams on production shoots, scripting, and asset capture for user acquisition use
• Serve as the growth team's primary point of contact for all tracking, attribution, and signal infrastructure, knowing whether events are firing, payloads are complete, and platform signals are flowing
• Partner with the martech lead to prioritise and unblock implementation work including new product event instrumentation, platform pixel and CAPI builds, conversion upload pipelines, and deep link configuration
• Own relationships with platform measurement teams (Google gTech, Meta measurement partners, AppsFlyer TAMs) across regions and ensure their recommendations translate into shipped work
• Drive martech readiness for every product launch and offer change, flagging tracking gaps and owning escalation when needed
• Understand the full signal chain from user action to ad platform optimization loop, including SDK events, server-to-server integrations, CAPI payloads, consent parameters, and AEM eligibility requirements
• Handle the multi-market layer, including regional MMP configuration, multi-currency revenue handling, and market-specific consent and privacy regimes
• Own the attribution framework, including last-click and MECE logic and promo code overlap rules, ensuring consistent application across reporting, agency data, and leadership updates
• Define and maintain measurement plans for each product line (spot, perpetuals, rips) including KPI definitions, LTV attribution windows, and success metrics at each funnel stage
• Lead the build-out of conversion feedback loops for each platform, including Google Ads click ID upload pipelines, Meta CAPI integration, and Apple SKAN/AdAttributionKit readiness
• Partner with data science on pLTV model validation, cohort economics tracking, and the eventual transition from CPA to ROAS-based bidding
• Scope and prioritise incrementality testing (geo holdouts, per-channel lift measurement) and marketing mix modeling as the program matures
• Maintain reporting credibility by investigating, explaining, and fixing discrepancies between agency data and internal dashboards
• Normalise reporting across currencies and markets so performance is comparable country to country and a CAC in one region means the same thing as a CAC in another

What you bring

• 5+ years in performance marketing or growth with direct ownership of paid user acquisition budgets across Meta, Google, Apple Search, and at least one programmatic partner
• Hands-on experience with mobile measurement partners (AppsFlyer, Adjust, or Branch), server-to-server integrations, and ad platform conversion APIs (Meta CAPI, Google Ads S2S)
• Experience marketing trading or investing products, understanding funding rates, spreads, deposit and withdrawal flows, and why an active trader's value profile differs from a casual user's
• Track record running paid user acquisition across multiple international markets, including localisation, regional channel mix, multi-time-zone operating rhythm, and market-by-market regulatory nuance
• Strong working knowledge of attribution models, SKAN/AdAttributionKit, AEM eligibility, and the privacy-era signal landscape
• Experience managing or closely partnering with a performance creative function, having briefed UGC creators, reviewed ad concepts, and made data-backed creative decisions
• Comfort with ambiguity and competing priorities, as you'll launch multiple products, fix attribution gaps, and build new measurement infrastructure simultaneously
• Exceptional communication skills, able to explain a CAPI payload issue to an engineer and a CAC trend to a CMO in the same day
• Experience in crypto, trading, fintech, or financial services is strongly preferred, particularly scaled paid user acquisition in a high-velocity, multi-product environment

Why this role

• You're joining at an inflection point with new products launching, a measurement stack being built, and a creative pipeline evolving, shaping how all of it comes together
• You'll have real ownership across user acquisition, creative, martech, and measurement with a clear path to director, not a single-channel manager role
• You'll work with a small, senior team that moves fast and makes real decisions with no layers of approval, the VP as your skip and the CMO one level above
• Part of Crypto.com, a global platform with resources and ambition to build a category-defining product with the speed and autonomy of a startup growth team
• Global remit where the markets you open and playbooks you build will define how the company scales internationally, not just in one country

About Crypto.com

Crypto.com is a global cryptocurrency platform serving traders and investors worldwide. The CDC product line spans spot trading, perpetual contracts, and card offerings, and the company is building the next generation of trading products for a global audience.