Director of Product & Growth Marketing

At R3, you will serve as Director of Product & Growth Marketing for Corda Protocol, owning marketing strategy and execution as the company brings real-world assets issued by leading financial institutions to internet capital markets. You will work closely with sales, product, executive leadership, partners, clients and prospects in a hands-on role where you set the approach and do the work, supported by internal and external resources.

What you'll do

• Set strategy and sequencing for marketing across each launch phase, and own launches end to end: determining what ships, what claims are honest at each phase, and the assets that accompany each release.
• Define and refine ideal customer profiles: onchain whales and high-net-worth investors, DeFi protocol partners, allocators and treasuries, and institutions that originate assets.
• Talk to customers and partners weekly, sit in on sales and business development calls, and turn what you hear into positioning.
• Research and write content that answers prospects' questions before they ask them, own the content pipeline and marketing calendar, and build sales enablement materials that help close deals.
• Work with partners across crypto, fintech and traditional finance to extend the reach of campaigns.
• Run and refine growth programmes across affiliate, loyalty and lead generation.
• Set strategy for organic and paid growth across sponsorships, conferences, online and onchain channels.

What you bring

• 6+ years in marketing, mostly in product marketing, with at least 2 years in crypto or DeFi.
• Experience at an institutional crypto or DeFi company, or at a leading protocol, exchange or CeFi platform.
• A track record of launches you owned end to end, with positioning that measurably moved adoption or revenue.
• Hands-on growth experience with partner, affiliate, referral or loyalty programmes, measured with onchain and funnel data.
• Experience marketing permissioned and permissionless products onchain, understanding how eligibility rules, geo-fencing and approved-language constraints shape copy and campaigns.
• Fast, clear writing: you can turn complex financial and technical detail into narratives that work for whales, DeFi teams and institutions.
• Ownership of outcomes rather than tasks, and the judgement to act on partial information during a fast-moving launch.

Nice to have

• Background in institutional crypto, real-world assets (RWAs), tokenisation, or onchain credit and yield.
• Experience in the Solana ecosystem.
• A network among DeFi protocols, key opinion leaders (KOLs), allocators or crypto media.
• Fluency with Dune, Mixpanel or Amplitude, and a CRM such as Dynamics, HubSpot or Salesforce.
• Experience managing agencies or building automated, AI-assisted content workflows.

About R3

Founded in 2014, R3 has built financial infrastructure for the world's largest financial institutions. Corda, the enterprise distributed ledger technology platform, is used by financial market infrastructures, exchanges, central banks and commercial banks. In 2025, R3 partnered with the Solana Foundation to bring this work to public chains, launching Corda Protocol to bring real-world assets to internet capital markets. R3 is backed by HSBC, Citi, Barclays, UBS, Wells Fargo, Bank of America and the Solana Foundation.