Senior Marketing Manager

As a Senior Marketing Manager at Native, you'll lead marketing strategy and execution for a CLOB DEX that decouples pricing logic from asset settlement through a sovereign, on-chain matching engine and permissionless vaults. You'll drive Native's social media and marketing presence across new and existing products, collaborating with product, engineering, and business teams to build awareness and adoption in the DeFi space.

What you'll do

• Design and implement end-to-end marketing campaigns to drive awareness and adoption of new product lines
• Develop and manage the content calendar across all marketing channels, ensuring alignment with overall business goals
• Lead and oversee reporting on the growth and health of social media communities, using insights to refine strategies continually
• Define and execute community engagement strategies across various platforms, cultivating a deep understanding of Web3 consumers and app developers to tailor marketing efforts effectively
• Create and oversee the production of engaging long-form and short-form content, including articles, presentations, narratives, social media posts, and other marketing assets
• Monitor key performance indicators (KPIs) and marketing metrics across all channels, using data to inform decisions
• Stay up to date with industry trends and best practices, identifying new opportunities to enhance platform engagement and expand to new channels
• Act as a strategic advisor to cross-functional teams, providing input on brand positioning and audience engagement tactics

What you bring

• 6-8 years of experience in content marketing, writing, and campaign management, with a proven track record on platforms such as Twitter, LinkedIn, and Reddit
• Demonstrated expertise in running high-impact growth marketing campaigns for technical audiences and end consumers
• Exceptional creativity and strong writing skills, including experience producing both fast-moving micro-content for social media and longer-form articles
• Advanced knowledge of DeFi, crypto, blockchain, and Web3 technologies, with the ability to translate technical concepts into engaging narratives
• Proven ability to lead and thrive in a collaborative, fast-paced start-up environment, adapting quickly to evolving priorities
• In-depth understanding of target audiences across multiple platforms, with the ability to engage them effectively in real-time
• Strong analytical skills to track and interpret marketing performance metrics, driving data-driven decision-making
• Strong communication skills and fluent in English

Nice to have

• Experience in content creation tools such as Adobe Creative Suite, Canva, and basic video editing software

About Native

Native is a CLOB DEX for on-chain spot liquidity, featuring the first vertically integrated liquidity stack that decouples pricing logic from asset settlement. A sovereign, on-chain matching engine provides high-performance price discovery and order matching, while permissionless vaults host assets for settlement across different chains.