Social Media Director

As Head of Content & Social at PancakeSwap, you own how the protocol sounds and what it says, every day, across every channel. You report directly to the CEO and work with a small team covering community, KOLs, product marketing and growth. This role can grow into leading marketing.

What you'll do

• Define PancakeSwap's brand voice and narrative, turning products and strategy into stories that people remember and share
• Manage PancakeSwap's official channels, including X (English and Chinese), Binance Square and YouTube, owning what gets published, when it goes out and the tone of voice
• Write the most important content yourself, brief and edit freelancers, and use AI tools and agents for drafting, scheduling and reporting
• Plan weekly content calendars with the product, community, KOL and growth teams, ensuring the following week's posts are ready by Friday
• Develop messaging for product launches and major announcements in collaboration with Product Marketing
• Track engagement, share of voice and conversion on posts with links, reporting performance weekly and doubling down on what works

What you bring

• At least 4 years of experience writing for crypto, fintech or tech audiences, with a portfolio you are proud of
• Deep understanding of how Crypto Twitter communicates, what resonates with audiences and what gets ratioed, and the ability to join conversations without sounding like a corporate brand
• DeFi knowledge: you can explain AMMs, liquidity provision, fees and tokenized assets clearly and accurately
• A data-driven mindset, making decisions based on engagement, share of voice and conversion data rather than gut feeling alone
• Ownership and execution mentality: you move fast and take full responsibility for outcomes, understanding the importance of managing an official account with 2M+ followers with accuracy as the top priority
• Native-level English proficiency

Nice to have

• Fluency in Chinese, with experience localizing rather than simply translating content for Chinese-speaking audiences
• Experience growing an official account for a protocol, exchange or wallet
• Hands-on experience using AI tools for drafting, research and reporting
• Experience writing video scripts for YouTube or short-form video content

About PancakeSwap

PancakeSwap is one of the largest decentralized exchanges in crypto, live on 12 chains with billions of dollars in monthly trading volume and more than 2 million followers on X. The team is building the on-chain venue for every market: spot, liquidity, tokenized assets and more.