Senior Paid Media Specialist – Crypto and Fintech (Italian-speaking)

As a Senior Paid Media Specialist at RIV Digital, you drive growth for two products: RIV Wallet, a non-custodial Web3 wallet, and RIV X, an OTC crypto versus fiat conversion platform. You own campaigns end to end in a regulated market under MiCA, where compliant, high-quality growth matters as much as volume. RIV Digital is authorised by CONSOB as a crypto-asset service provider.

What you'll do

• Plan, launch and scale Google App Campaigns, AppStore Campaigns alongside Meta, X and other major platforms for RIV Wallet consumer app growth.
• Optimize bidding, targeting, budget allocation and audiences to grow high-quality, active users and improve the full funnel from ad to install to first transaction, including deep links and onboarding drop-off.
• Monitor and optimize CPI, CPA, LTV, ROAS and user quality metrics.
• Build and run Search and paid social campaigns for RIV X that generate qualified merchant leads, and optimize landing pages and lead funnels.
• Work with Sales to track lead quality through to signed merchants.
• Lead creative A/B testing and turn insights into better-performing ads.
• Keep every campaign within platform policies for crypto and financial services and within MiCA marketing rules, working closely with Compliance.
• Partner with Creative, Product, Compliance and international teams.

What you bring

• 3+ years in paid media or performance marketing, with experience managing large budgets.
• Strong hands-on expertise in Google Ads, especially App Campaigns and Search.
• Practical experience with Meta, X or other major ad platforms.
• Experience in both app user acquisition and B2B lead generation.
• Solid grasp of bidding strategies, MMP attribution and conversion tracking.
• Strong analytical skills and experience running campaigns across multiple markets.
• Fluent Italian and professional English.
• Experience in crypto, fintech or financial services, including running ads under Google's and Meta's crypto and financial-services policies.
• Familiarity with AppsFlyer, GA4 and Firebase.
• LinkedIn Ads experience for B2B campaigns.
• Interest in or knowledge of Web3 and DeFi.

About RIV Digital

RIV Digital is a crypto-asset service provider authorised by CONSOB under the EU's MiCA regulation, building the bridge between traditional finance and digital assets through RIV Wallet, a non-custodial Web3 wallet, and RIV X, an OTC crypto versus fiat conversion platform.