(Senior) Product Director, Local Growth

OKX is building local exchange businesses from the ground up across multiple emerging and high-growth markets. As a (Senior) Product Director for Local Growth, you'll own the product strategy and local growth playbook for a specific region or country, working at the intersection of the Local business team and Global product and engineering. You'll be directly accountable for product competitiveness and business growth outcomes in that market, translating user profiles, regulatory landscapes, and competitive dynamics into executable strategies while driving global resources to deliver locally.

What you'll do

• Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes.
• Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization.
• Continuously track the local crypto and fintech ecosystem, with a focus on global players and regional leaders across exchanges and fintech, as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior.
• Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn across the core user journey stages.
• Build a comprehensive local product feedback loop from user behavior data and funnel analysis to local user feedback collection to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement.
• Adapt to local market characteristics such as inflation-driven demand, competitor switching costs, and payment method preferences to reduce drop-off from registration to first trade and shorten time-to-first-trade.
• Work with local teams to identify effective user acquisition channels, and lead the discovery, introduction, integration, and scaling of high-impact channels.
• Leverage your local network of KOLs, fintech partners, payment providers, and regulatory contacts to accelerate market entry and growth.
• Collaborate closely with regional BD, Marketing, Operations, and Global product and engineering to ensure product initiatives align with local growth objectives.

What you bring

• Proven 0-to-1 business building and growth experience in an emerging market such as LatAm, Southeast Asia, Turkey, MENA, or similar. You can clearly articulate the regional metrics you owned and the business outcomes you delivered, having held a product, strategy, or growth role during the early stage of an international expansion at a tech company or at a high-growth local champion in the region.
• Comprehensive business growth and user growth methodology. You have fully owned a user funnel covering acquisition, activation, and retention, and can speak to results with data including CAC, activation rates, D7/D30 retention, LTV, and reactivation. Your work was driven by growth experimentation and product intervention, not just media buying.
• Strong product management capability. You can define product strategy and success metrics, prioritize a roadmap, drive A/B testing, and collaborate with product and engineering to deliver.
• Proven cross-functional collaboration. You can drive alignment across teams including design, engineering, data, and commercial, manage external partnerships, navigate regulatory conversations, and align resources between Local and Global organizations.
• Deep local market knowledge and an established local network. You understand local user behaviors, payment ecosystems depending on region (such as PIX, SPEI, Mercado Pago, UPI, GCash, DANA, M-Pesa), regulatory environments, and competitive dynamics. You have partners, KOLs, and industry relationships in the region that you can activate.
• Excellent written and verbal communication skills in English. Proficiency in Mandarin is a strong plus for effective collaboration with HQ teams.
• Consumer product management experience in fintech, crypto, or trading is preferred. Candidates with experience managing or mentoring product teams will be considered for the Senior Product Director level.

Nice to have

• Proficiency in a local language relevant to the target region such as Spanish, Portuguese, Bahasa Indonesia, Arabic, or Turkish.
• Crypto exchange product experience including spot and derivatives trading, order types, fee structures, token listings, and fiat on/off-ramp flows.
• Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets.
• Hands-on trading experience in FX, equities, or crypto.

What we offer

• Competitive total compensation package
• Learning and development programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications, as well as serving hundreds of large institutions seeking access to crypto markets. OKX is part of OKG, which brings blockchain value to users around the world through products including OKX, OKX Wallet, and OKLink.