Senior Product Manager, User Growth

As a Senior Product Manager for User Growth at OKX, you own growth initiatives across user acquisition, new-user campaigns, trading campaigns, and user reactivation. You combine a mature growth approach, crypto industry knowledge, and strong hands-on AI capabilities to deliver measurable business results. Using AI effectively is a core expectation of this role, from uncovering opportunities and developing product solutions to improving campaign operations.

What you'll do

• Define and execute the product roadmap for growth campaigns to increase platform trading volume and revenue
• Identify growth opportunities across acquisition, activation, trading conversion, retention, and reactivation
• Prioritize initiatives based on business impact, user needs, and implementation effort
• Design acquisition, new-user, trading, and reactivation campaigns that encourage users to register, fund their accounts, start trading, and develop sustained trading habits
• Build reusable campaign, task, and incentive platform capabilities to support efficient execution across global markets
• Partner with Trading and regional teams to align growth initiatives with relevant products and local user needs
• Integrate AI into daily workflows across user and market research, data analysis, product planning, prototyping, and campaign operations
• Build repeatable AI-assisted workflows and automate repetitive tasks to accelerate delivery and improve output quality
• Identify opportunities to embed AI capabilities into growth products and internal platforms, working with technical teams to bring them to life
• Evaluate the accuracy and business value of AI outputs, and share effective practices to improve the team's capabilities
• Use business data and user feedback to identify issues and improve product and campaign performance
• Evaluate contributions to trading volume, revenue, and retention while managing incentive costs and improving ROI
• Work closely with Engineering, Design, Data, Marketing, Trading, Risk, Compliance, and regional teams to deliver growth initiatives from concept through launch and iteration
• Align stakeholders on priorities, business goals, and dependencies to drive complex projects to completion
• Understand crypto users' needs, trading behavior, and motivations for participating in campaigns
• Monitor market developments and competitor growth strategies to inform product decisions and identify new opportunities

What you bring

• More than 3 years of relevant experience in growth product management, with hands-on ownership of acquisition campaigns, new-user campaigns, trading campaigns, or related growth products
• Strong hands-on proficiency with AI tools, with concrete examples of how you have used AI to improve your productivity, decision-making, or product outcomes
• The ability to build and improve AI-assisted workflows, break complex problems into actionable steps, critically evaluate AI outputs, and apply sound judgment to the results
• A proven track record of business impact, with measurable improvements in trading volume, revenue, user activation, or retention
• A mature growth methodology and practical experience, with the ability to identify opportunities, develop effective solutions, and continuously improve business results
• Broad experience across companies and business environments, with the ability to adapt proven practices to new contexts and execute at scale
• Strong familiarity with the crypto industry, including centralized exchanges, trading products, user behavior, and common growth mechanics
• Strong familiarity with OKX, including its core products, trading experience, user journeys, and competitive positioning
• Strong analytical skills and the ability to translate data and user insights into clear product decisions
• Excellent communication and collaboration skills, with experience leading complex projects across teams
• High learning velocity, strong ownership, and a proactive approach to learning and applying new AI capabilities

Nice to have

• Direct experience building growth products at a crypto exchange or trading platform
• Experience scaling acquisition, new-user incentive, or trading campaigns across multiple markets
• Experience balancing growth incentives with profitability, risk controls, and long-term user value

What we offer

• Competitive total compensation package
• Learning and development programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for you and your dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications, as well as a trusted brand for hundreds of large institutions seeking access to crypto markets. OKX is part of OKG, a group that brings the value of blockchain to users globally through leading products including OKX, OKX Wallet, and OKLink.