Senior Product Marketing Manager

As a Senior Product Marketing Manager at TRM Labs, you own the market position for TRM's AI-native investigation platform. Your buyers are investigators and analysts running complex, high-stakes cases where tooling quality directly determines outcomes. You work closely with a Product Manager and Sales to make TRM the platform they can't imagine working without, positioning that speaks to their specific workflow pressures and cementing TRM's position as the standard.

What you'll do

• Own positioning and narrative architecture for TRM's investigation platform: the claims, proof points, hierarchy, and language TRM owns across all buyer touchpoints.
• Deep dive into the product at the level where you can demo it and know where the real value sits and where it breaks down.
• Participate in deal reviews and customer conversations frequently enough to understand what lands and hold real conversations with both engineering and buyers.
• Build positioning where a prospect chooses TRM every time and asking about competitors sounds like the wrong question.
• Align the company behind the narrative: get Sales carrying the message without you in the room, engineers explaining why what they're building matters, and execs opening deals with the frame you set.
• Own defining moments such as tier-one launches, CEO keynotes, and webpages where TRM either makes an impression or misses one.
• Use AI to build systems that make the whole team faster: automate competitive monitoring, content generation, and persona synthesis so you focus on judgment calls that require you.

What you bring

• 5+ years in product marketing at a B2B SaaS company
• Ownership of at least two tier-one launches end to end: strategy, narrative, execution, and post-launch measurement
• Ownership of a website or major digital channel where you made content decisions that moved pipeline, not just pageviews
• Demonstrated use of AI to build workflows and systems for your team, with a real example of something you built, not just explored
• Storytelling grounded in data: win/loss patterns, customer signals, market evidence, because the most persuasive narrative is actually true
• Commercial instincts: you understand what moves a deal, have been present in the sales cycle enough to know the difference, and have changed positioning because of it
• Strong judgment about quality across the work: you know what good looks like and say so when it isn't, holding the standard while giving feedback that moves things forward

What we offer

• Base salary range of $175,000 to $195,000 (US-based; adjusted for geography outside the United States)
• Eligibility to participate in TRM's equity plan

About TRM Labs

TRM Labs is a Series C company with $220M in total funding, backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. TRM provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime, enabling investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore.