Sr. Product Marketing Manager, Government
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72 salaries · our own dataMost product roles in crypto pay between $158k and $261k, with a median of $197k.
As Senior Product Marketing Manager for Government at Chainalysis, you own how the company shows up in the market for public-sector buyers spanning law enforcement, intelligence agencies, regulators, and tax authorities. You shape Chainalysis capabilities-intelligence, data, products, AI, and services-into a differentiated customer story that connects to real workflows, urgent problems, and mission outcomes. This role demands both strong marketing instincts and exceptional writing: you take complex capabilities, shifting markets, or fuzzy customer problems and turn them into sharp points of view, persuasive narratives, and practical tools that sellers and customers actually use.
What you'll do
- Define and evolve the public sector value narrative: what Chainalysis enables, why it matters, and how you differ meaningfully from competitors.
- Build messaging for priority buyer and user personas, from agency leaders to investigators, intelligence analysts, regulators, and tax specialists.
- Create narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction.
- Own public-sector competitive intelligence, translating market moves into clear offensive and defensive positioning for deal teams.
- Partner with Product, R&D, Marketing & Communications, and subject-matter experts to translate innovation into compelling industry solutions, use cases, and sales plays.
- Lead go-to-market planning for launches, major releases, platform capabilities, and commercial offerings.
- Shape customer-facing value narratives for pricing, packaging, and usage-based commercial models, including business cases, operational value, and mission impact.
- Bring a customer lens to product and market decisions: explain not only what a capability does, but how it advances the customer's mission.
- Produce strategic content that moves government opportunities forward, including first-call decks, solution briefs, talk tracks, discovery frameworks, proof points, and sales plays.
- Partner with Product, Product Marketing, GTM, and Enablement teams to scale the strongest narratives into field tools and enablement.
- Bring customer, field, partner, and competitive insight back into the work, sharpening positioning, converting market evidence into credible stories, and building repeatable use cases.
What you bring
- 5-8 years in product, solutions, industry, or B2B enterprise technology marketing, with experience marketing to public-sector customers across law enforcement, intelligence, regulatory, or tax functions.
- A demonstrated ability to build positioning and messaging that changes how customers and sellers see a problem, not simply content that fills a library.
- Exceptional writing and editorial judgment: you can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
- Strong understanding of public-sector buying journeys, decision-making processes, and mission-oriented sales motions.
- The ability to connect technical capabilities to mission and operational value for both executive buyers and hands-on users.
- A collaborative self-starter, comfortable working across R&D, Sales, technical and revenue teams, and senior leaders to drive ambiguous, multi-stakeholder work forward independently.
Nice to have
- Experience with blockchain, digital assets, or crypto-native financial infrastructure.
- Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
- Familiarity with consumption- or usage-based pricing and packaging.
- Familiarity with investigative, intelligence, national-security, regulatory, or tax use cases for intelligence and technology, and the policy developments shaping digital-asset markets.
About Chainalysis
Chainalysis is the blockchain data platform making it easy to connect the movement of digital assets to real-world services. Powered by deep blockchain data and AI, the company helps organizations investigate illicit activity, manage risk exposure, and develop innovative market solutions built on the industry's most trusted blockchain intelligence.
Context for this role
From the live jobs we track on CryptoJobsHQ, updated daily.
Chainalysis has 35 open roles on CryptoJobsHQ: 12 in Security, 5 in Engineering and 3 in Design. 71% are fully remote, most of the rest in the US and the Netherlands. 6 were posted in the last 7 days.
All 35 Chainalysis roles →1,829 Infrastructure roles are open across crypto right now.
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