Senior Video Creative, Performance - Kraken Consumer

As Senior Video Creative, Performance at Kraken Consumer, you concept, produce and ship paid video for Kraken and Krak across product launches, campaigns, promotions and always-on activity. You report to the Creative Lead, Consumer Creative & Design, in this senior individual contributor role. You set the bar for paid video on the team, work with AI-enabled processes, and are the person others come to with video questions.

What you'll do

• Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X, knowing what wins where and building to each platform's specs and native feel.
• Concept and cut performance video so campaigns ship as complete cross-format sets.
• Produce AI-generated and AI-assisted video, knowing when AI is the fastest route to a great ad and when it isn't. Keep your tooling current as the models change and build repeatable workflows the rest of the team can reuse.
• Bring ideas to briefs rather than executing them literally. Pitch culturally timely, internet-native concepts, including experimental ones alongside business-as-usual work, and build the winners into creative pillars.
• Version and localize video at scale across markets, languages, formats and regulatory requirements, managing roughly a dozen workstreams in flight at once in a typical month.
• Build creative with testing in mind, reading performance results, forming a point of view on why a variant won, and turning that into the next round of hooks, concepts and cuts.
• Flex into AI-assisted paid static when a campaign calls for it, working from the team's brand baselines.
• Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
• Hold a high craft bar on your own work and keep your files clean enough for other people to build on.

What you bring

• 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category.
• A portfolio submitted with your application, featuring paid video with briefs or objectives and results where you're able to share them. Include two or three full video cuts, at least one AI-generated or AI-assisted piece with a note on what was tooling and what was you, and one concept you tested with an explanation of what the data said and what you changed.
• Real video skills from concept to finished, sound-designed cut.
• High-level command of generative AI video and image tooling, with shipped work to show for it.
• Platform-native instincts across Meta, TikTok and YouTube, able to explain why the same idea needs a different build on each platform.
• Experience inside a structured creative testing program. You're fluent in the metrics your creative moves (thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS), can tell a real winner from low performers, and can translate test results into a creative decision.
• Fluency in internet and meme culture, with comedic instincts and a feel for what's about to feel dated.
• Speed without sloppiness. Comfortable with fast turnarounds, several review rounds and late changes.
• Comfort working inside regulatory constraints, with work that survives risk warnings, disclaimers and market-specific requirements.
• A solid copywriting instinct for scripts and on-screen text, using plain language, value first, with no hype and no jargon.

About Kraken

Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. Founded in 2011, it offers spot trading, margin, futures, staking and OTC services for both individual investors and institutional clients. Kraken is part of Payward, which also operates NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks.