Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

As a Senior Product Manager for User Onboarding & Growth at Crypto.com, you own the customer onboarding journey across the Crypto.com App and adjacent product surfaces. Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value converge. You will report to the Onboarding squad Lead and, within six months, expand into a dual charter covering both onboarding and trading product work. You run your roadmap with independence, make prioritization calls, and own the how and the when.

What you'll do

• Own compliant customer onboarding end-to-end by setting the roadmap for account opening, identity verification, KYC requirements, and platform capabilities, making tradeoffs between conversion, speed, risk, and regulatory obligations.
• Turn onboarding into a growth engine by owning activation, referral, new-user incentives, and time-to-first-value, partnering with Marketing on acquisition mechanics and remaining accountable for post-click outcomes.
• Instrument and improve the funnel by identifying where customers drop, sizing the opportunity, shipping interventions, and measuring whether completion and activation move.
• Extend the platform across products by taking onboarding capabilities built for the Main App and adapting them for other platforms and future product surfaces without creating fragmented journeys or one-off systems.
• Own a meaningful trading slice by picking up trading-product work alongside the Trading team and connecting onboarding to first trade and continued participation.
• Lead across functions without hiding behind escalation by aligning Engineering, Design, Compliance, Marketing, and Trading around priorities, dependencies, and launch decisions.

What you bring

• Proven ownership of consumer onboarding and growth together, with concrete examples of activation, referral, acquisition, or time-to-first-value problems you owned and metrics that moved.
• Experience shipping account opening or KYC in a regulated product, with the ability to describe how identity, country rules, or regulatory changes affected the funnel and what you changed without treating compliance as a black box.
• A track record extending shared onboarding capability across products or markets, adapting the journey to a new product, brand, or regulatory context.
• Enough trading-product depth to take ownership, with prior ownership or deep involvement in a trading, brokerage, investing, or first-trade journey.
• The ability to operate as a senior individual contributor, running two connected charters, making prioritization calls, and shipping through ambiguity without needing a manager to structure every decision.

Nice to have

• Experience working on consumer crypto trading products.
• Background with multi-asset products such as stocks, tokenized assets, options, or brokerage platforms.
• Familiarity with prediction markets or sports products.
• Track record adapting onboarding or trading journeys across different regulatory and customer contexts.

What we offer

• Competitive salary.
• Medical insurance package with extended coverage to dependents.
• Attractive annual leave entitlement including birthday and work anniversary.
• Flexible work hours and hybrid or remote setup.
• Internal mobility program offering diverse career alternatives.
• Crypto.com Visa Card provided upon joining.

About Crypto.com

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating cryptocurrency adoption and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer digital ecosystem.