Senior/Principal Product Manager, User Onboarding & Growth (Crypto.com App)

As a Senior Product Manager at Crypto.com, you own customer onboarding across the Crypto.com App and adjacent product surfaces. Onboarding is where regulatory requirements, customer acquisition, and time-to-first-value meet. Your mandate spans both growth product and regulated platform work: KYC and account opening, activation and referral mechanics, new-product onboarding, and a meaningful trading scope. Within six months, you will expand into trading product work in addition to the onboarding charter.

What you'll do

• Own compliant customer onboarding end-to-end, setting the roadmap for account opening, identity verification, KYC requirements, and platform capabilities. You make the tradeoffs between conversion, speed, risk, and regulatory obligations.
• Turn onboarding into a growth engine by owning activation, referral, new-user incentives, and time-to-first-value. You partner with Marketing on acquisition mechanics and remain accountable for what happens after the click.
• Identify where customers drop in the funnel, size the opportunity, ship interventions, and measure whether completion and activation improve. You do not wait for someone else to hand you the analysis.
• Extend onboarding capabilities built for the Main App across other platforms and future product surfaces without creating fragmented journeys or one-off systems.
• Own a meaningful trading slice alongside the Trading team, connecting onboarding to first trade and continued participation. You hold the trading product conversation and understand the customer, mechanics, and tradeoffs without coaching.
• Lead across functions including Engineering, Design, Compliance, Marketing, and Trading to align around priorities, dependencies, and launch decisions. When regulation or delivery constraints change, you re-plan and keep the outcome intact.

What you bring

• Ownership of consumer onboarding and growth together. You can point to an activation, referral, acquisition, or time-to-first-value problem you owned, the intervention you shipped, and the metric that moved.
• Shipped account opening or KYC in a regulated product. You can describe how identity, country rules, or regulatory change affected the funnel and what you changed without treating compliance as a black box.
• Extended a shared onboarding capability across products or markets. You can explain how you reused the platform while adapting the journey to a new product, brand, or regulatory context.
• Enough trading-product depth to take ownership. You have owned or worked deeply on a trading, brokerage, investing, or first-trade journey and can discuss customer, mechanics, and tradeoffs.
• Senior individual contributor skills. You can run two connected charters, make prioritization calls, and ship through ambiguity without needing a manager to structure every decision.

Nice to have

• Experience with consumer crypto products and familiarity with crypto trading journeys.
• Experience with multi-asset products such as stocks, tokenized assets, options, or brokerage platforms.
• Familiarity with prediction markets or sports products.
• Experience adapting onboarding or trading journeys across different regulatory and customer contexts.

What we offer

• Competitive salary
• Attractive annual leave entitlement including birthday and work anniversary
• 401(k) plan with employer match
• Company-sponsored group health, dental, vision, and life/disability insurance
• Flexible work hours and hybrid setup
• Internal mobility program offering diverse career opportunities

About Crypto.com

Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating cryptocurrency adoption and empowering builders, creators, and entrepreneurs to develop a fairer digital ecosystem.