Spark.Fi - Marketing Lead

As Marketing Lead at deCircle's Spark Finance, you own the execution of marketing initiatives across content, PR, social distribution, KOL relationships, partnerships, and events. Spark Finance operates at the intersection of decentralized finance and onchain capital markets, and you will translate its products and strategic objectives into compelling narratives that drive measurable growth among key audiences including whales, investors, ecosystem partners, and influential industry voices.

What you'll do

• Develop and execute content strategies that communicate Spark's products, value proposition, and broader ecosystem vision through blog posts, articles, announcements, and press releases.
• Translate complex DeFi and financial concepts into compelling narratives for both crypto-native and broader audiences.
• Identify relevant industry narratives, trends, and opportunities that Spark can credibly contribute to.
• Own the distribution strategy for Spark's content and marketing initiatives across Crypto Twitter/X, Telegram, Discord, LinkedIn, and other relevant channels.
• Develop targeted campaigns that reach high-value audiences including crypto whales, investors, ecosystem participants, and potential partners.
• Experiment with new channels, formats, and distribution strategies to increase reach, engagement, and conversion.
• Build and manage relationships with crypto-native media outlets, journalists, KOLs, influencers, and relevant industry personalities.
• Identify opportunities for press coverage, interviews, thought leadership, and strategic communications.
• Develop and execute KOL campaigns aligned with Spark's priorities.
• Manage external agencies and partners where relevant, ensuring quality execution and measurable outcomes.
• Identify opportunities for co-marketing with ecosystem partners, protocols, applications, and other relevant organizations.
• Develop joint campaigns, content initiatives, announcements, and community activations.
• Support go-to-market initiatives for new products, integrations, and strategic launches.
• Identify relevant industry events, conferences, and community gatherings where Spark should have a presence.
• Coordinate marketing activations, speaking opportunities, side events, and partner engagements.
• Develop initiatives that strengthen relationships with key ecosystem participants and increase brand visibility.
• Take ownership of marketing initiatives from ideation through execution and measurement.
• Work effectively with existing social media support and other internal or external contributors.
• Prioritize initiatives based on expected impact, audience relevance, and available resources.
• Track performance across content, distribution, PR, partnerships, and campaigns.
• Iterate quickly based on data, feedback, and changing market dynamics.

What you bring

• 5-8+ years of marketing experience, ideally with substantial exposure to crypto, Web3, DeFi, or financial technology.
• A strong understanding of the crypto ecosystem, its audiences, communities, distribution channels, and media landscape.
• Excellent writing and storytelling skills, with the ability to communicate complex products clearly and persuasively.
• A proven ability to execute marketing initiatives independently rather than relying exclusively on agencies or project management.
• Experience working with KOLs, influencers, PR agencies, media outlets, and external marketing partners.
• Experience developing and executing content, social distribution, partnerships, and event-based marketing initiatives.
• A data-driven approach to campaign measurement, audience growth, and channel optimization.
• Strong organizational skills and the ability to manage several initiatives simultaneously.
• The ability to understand a product deeply and translate its technical and commercial value into effective marketing.

Nice to have

• Experience marketing DeFi protocols, stablecoins, lending markets, yield products, or other onchain financial infrastructure.
• Existing relationships with crypto media, KOLs, influencers, and ecosystem partners.
• Experience targeting high-value crypto users and investors rather than focusing exclusively on broad social media engagement.
• Experience working in lean teams where speed, autonomy, and direct execution are essential.
• Familiarity with both crypto-native audiences and traditional finance or institutional audiences.
• Knowledge of the Asia-Pacific crypto market, particularly Hong Kong and Singapore's crypto and financial ecosystems.
• Experience with Chinese and Greater China media, communities, and distribution channels.
• Familiarity with regional KOL networks and industry relationships in APAC.
• Understanding of cultural nuances, communication styles, and business etiquette when engaging APAC audiences.

About deCircle

deCircle is home to Spark Finance, which operates at the intersection of decentralized finance and onchain capital markets, building products designed to make capital more productive across the crypto ecosystem.