Sr. Web Designer - Growth Foundations

As a Sr. Web Designer in Growth Foundations at Kraken, you lead the creation of essential web experiences and marketing pages designed to drive customer engagement and conversion. You join a multidisciplinary team of designers and coders who bring front-end web experiences to life, crafting functional, high-performance interfaces that feel effortless in the browser. You are a rare hybrid: a designer who doesn't just envision but builds, using HTML, CSS, JavaScript, and cutting-edge animations to take your designs from concept to execution.

What you'll do

• Lead the creation of essential web experiences and marketing pages designed to drive customer engagement and conversion
• Create high-quality, delightful experiences in collaboration with designers, researchers, product managers, content specialists, and engineers
• Balance business objectives, customer needs, insights, and technical constraints to produce data-informed outcomes
• Take concepts from research through exploration, prototypes, and into production
• Actively participate in design reviews, seeking and giving meaningful and supportive feedback
• Take full accountability for your work and exercise consideration of every detail
• Contribute to the definition and expansion of new and existing design systems
• Utilize data to drive brand strategy and product growth by analyzing and interpreting data to create compelling concepts and presentations that shape your brand forward

What you bring

• A portfolio that demonstrates your commitment to design quality, standards, and optimization
• Familiarity with HTML and CSS; understanding of how design integrates with code and what is technically feasible in web, along with performance optimization
• The ability to design with progressive enhancement and graceful degradation, accounting for reduced motion, slow connections, failed loads, empty and error states, and scenarios where JavaScript does not arrive
• Proficiency in creating user-centered designs for front-facing consumer websites that align with marketing goals, grounded in UI/UX principles
• Demonstrated ability to structure and organize web content, creating intuitive navigation and positive user experiences
• A firm grasp of W3C standards, ensuring that designs comply with industry guidelines and best practices for accessibility, usability, and cross-browser compatibility
• A collaborative spirit and open-minded approach, thriving in an evolving team with an emphasis on continuous learning
• A track record of successful partnerships with colleagues

Nice to have

• Experience with React and JSON
• Ability to write production-ready code

About Kraken

Kraken is part of Payward, which also owns NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks. Payward has spent 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, advancing an open, global financial system.