VIP User Operation Senior Specialist

As a VIP User Operation Senior Specialist at Binance, you lead the strategy and execution of lifecycle operations for high-value and VIP users across the world's largest cryptocurrency exchange by trading volume. You own the full user journey, covering acquisition, activation, retention, repeat engagement, asset retention, and long-term value growth for our most valuable user segments.

What you'll do

• Own VIP user lifecycle operations end to end, driving strategy and execution for acquisition, activation, retention, repeat engagement, asset retention, and long-term value growth.
• Build and optimize a VIP user segmentation framework based on asset size, trading behavior, activity level, and user preferences, then drive differentiated operational strategies for refined user management and optimal resource allocation.
• Improve VIP user retention and engagement through membership benefits, exclusive campaigns, loyalty programs, gamification, targeted outreach, and personalized services to boost retention, engagement, and repeat activity.
• Drive VIP conversion and asset growth by identifying growth paths for high-potential users and designing mechanisms to improve VIP upgrade conversion, asset retention, product penetration, and overall user value contribution.
• Design and optimize VIP referral and advocacy programs by exploring referral, invitation, and word-of-mouth growth mechanisms tailored to high-value user segments.
• Lead A/B testing and refined operational strategies, designing and executing tests, personalized engagement initiatives, and lifecycle-based operational programs to continuously improve efficiency, conversion, and user experience.
• Drive cross-functional collaboration with Product, Marketing, Customer Service, Sales, Compliance, and Risk teams to ensure smooth execution of VIP-related strategies, campaigns, and service processes.
• Leverage data to identify business opportunities by building and optimizing VIP user monitoring frameworks, uncovering user insights, identifying operational gaps, and developing data-driven solutions.
• Develop deep understanding of products and VIP user needs, translating user preferences and pain points into actionable operational improvements.

What you bring

• A proven track record managing VIP, high-net-worth, or key user segments, with successful cases in retention, engagement, conversion, repeat activity, or asset growth.
• 5+ years of experience in the internet industry, with at least 3 years in senior user operations, VIP operations, or growth roles in e-commerce, fintech, trading platforms, wealth management, or related sectors.
• The ability to independently lead VIP user operation initiatives and campaigns with a structured methodology and strong execution skills.
• Strong command of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies, with the ability to apply them effectively to business goals.
• Familiarity with marketing automation platforms, CRM systems, or user operation tools, and the ability to scale personalized and automated operations.
• Excellent analytical skills with the ability to build and improve user monitoring and analysis frameworks, identify issues through data, validate hypotheses, and drive actionable solutions.
• Familiarity with multi-line products and user journeys, and the ability to accurately identify VIP user preferences, needs, and pain points.
• Strong ability to work across internal cross-functional teams and external stakeholders to drive complex initiatives forward.
• Fluency in both English and Mandarin, with the ability to collaborate effectively with global teams, overseas partners, and relevant stakeholders.

What we offer

• Competitive salary and company benefits
• Remote-first work arrangement (may vary depending on the nature of the role and team)
• Opportunities for career growth and continuous learning

About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, Binance is known for industry-leading security, user fund transparency, trading engine speed, and deep liquidity across a broad portfolio of digital-asset products spanning trading, finance, education, research, payments, and institutional services.