Ad Creative Strategist (AIGC Creative Producer)

As an Ad Creative Strategist at OKX, you lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok. You translate complex crypto and finance products into compelling ad messaging, manage external vendors, and continuously optimize creative direction based on campaign data to improve CTR, CVR, and ROI.

What you'll do

• Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
• Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
• Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
• Manage external vendors such as creative agencies, production teams, and KOLs/influencers, controlling output quality, timelines, and costs
• Track industry and competitor creative trends to deliver differentiated asset strategies
• Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch

What you bring

• Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
• Solid knowledge of finance and familiarity with the crypto and digital asset industry
• An established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
• English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
• A data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
• A sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
• Strong bilingual ability in English and Mandarin

Nice to have

• Advertising experience in crypto exchanges, fintech, or brokerage industries
• AIGC design capabilities and hands-on experience with AI image and video generation tools such as Nano Banana, Seedance, or Kling
• Video editing skills, able to independently handle post-production of assets
• Personal investing experience in crypto or digital assets, bringing a genuine user perspective

What we offer

• Competitive total compensation package
• Learning and development programs and education subsidy for your growth
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. Backed by Proof of Reserves, OKX is trusted by hundreds of large institutions. OKX is part of OKG, a group bringing blockchain value to users worldwide through products including OKX, OKX Wallet, and OKLink.