Ad Creative Strategist (Creative Producer)

As an Ad Creative Strategist (Creative Producer) at OKX, you lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok. You translate complex crypto and finance product propositions into compelling ad messaging, iterating on creative direction based on campaign data to improve CTR, CVR, and ROI. You manage external vendors and collaborate cross-functionally to ensure efficient execution from concept to launch.

What you'll do

• Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
• Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
• Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
• Manage external vendors such as creative agencies, production teams, and KOLs/influencers, controlling output quality, timelines, and costs
• Track industry and competitor creative trends to deliver differentiated asset strategies
• Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch

What you bring

• Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
• Solid knowledge of finance and familiarity with the crypto/digital asset industry
• An established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
• English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
• A data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
• A sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
• Strong bilingual ability in English and Mandarin

Nice to have

• Advertising experience in crypto exchanges, fintech, or brokerage industries
• AIGC design capabilities with hands-on experience using AI image/video generation tools such as Nano Banana, Seedance, or Kling
• Video editing skills, able to independently handle post-production of assets
• Personal investing experience in crypto, bringing a genuine user perspective

What we offer

• Competitive total compensation package
• L&D programs and education subsidy for your growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for you and your dependants

About OKX

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications. OKX is trusted by hundreds of large institutions seeking access to crypto markets and is backed by Proof of Reserves. Part of OKG, OKX operates across multiple global offices united by core principles of We Before Me, Do the Right Thing, and Get Things Done.