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Associate, Social Media Lead

GalaxyNew York, NY
Type
Full-time
Work setup
Hybrid
Experience
Lead / Head
Posted
Today
🏖 Unlimited / flexible time off
$120k - $150k
midpoint below market median

What marketing roles in crypto pay

38 salaries · our own data
this role$122kmedian$254k

This role pays $120k-$150k, below the $190k median for marketing roles in crypto on this board.

As Associate, Social Media Lead at Galaxy Digital Inc. (Nasdaq: GLXY), you will manage and advance the company's social media presence across corporate, business, and executive channels. Reporting to the Head of Investor Relations and working closely with Marketing & Communications, you will drive day-to-day execution of Galaxy's corporate social media strategy, contribute to editorial planning and publishing, and strengthen the firm's presence across key platforms, particularly X and LinkedIn where an active community of retail shareholders and institutional investors engage with Galaxy's narrative.

What you'll do

  • Drive execution of Galaxy's corporate social media strategy across corporate, business, and executive channels, with particular emphasis on X and LinkedIn, in close partnership with Investor Relations and Marketing & Communications
  • Support editorial planning and the coordinated corporate social media calendar, and manage publishing, monitoring, approval workflows, and day-to-day operations across Galaxy's corporate social media channels, coordinating with relevant business teams and Marketing & Communications
  • Contribute to the development of clear, timely, platform-native content on Galaxy's businesses, strategic priorities, market insights, research, corporate news, events, and people, including drafting, editing, and coordinating contributions from relevant teams
  • Monitor relevant conversations, audience sentiment, and emerging themes across social platforms, and identify opportunities to provide useful context, clarify the firm's positioning, and support timely, thoughtful communications
  • Identify and promptly escalate shareholder-related, reputational, and other sensitive social media issues to Investor Relations and Marketing & Communications
  • Partner with Investor Relations on shareholder-facing messaging, earnings-related social content, key milestones, and consistent articulation of Galaxy's investment thesis, while coordinating closely with Marketing & Communications on the broader brand and editorial strategy
  • Work with business leaders and subject matter experts to translate developments across digital assets, trading, asset management, digital infrastructure, and AI data centers into engaging, understandable communications
  • Support executive social media strategy and execution in partnership with Investor Relations and Marketing & Communications, including editorial planning, drafting, editing, publishing coordination, approvals, and identifying timely opportunities for engagement
  • Coordinate content review and approval with Investor Relations, Legal & Compliance, and relevant business stakeholders, ensuring required approvals and applicable regulatory and internal policy requirements are met before publication
  • Partner with internal and external creative teams on high-quality graphics, video, and multimedia content; provide clear editorial and creative direction
  • Plan and optimize organic and paid social initiatives, monitor performance and audience insights, and turn analytics into actionable recommendations
  • Build and maintain the firmwide intranet as a central hub for internal news, business updates, resources, and announcements; coordinate with stakeholders to keep information accurate, current, accessible, and effectively distributed to employees
  • Strengthen governance, reporting, and workflows to ensure consistent brand voice, responsive execution, and high standards across channels and teams
  • Embrace and champion the thoughtful adoption of AI to improve team performance and business outcomes
  • Leverage AI tools such as generative AI, automation platforms, and data copilots to improve productivity, decision-making, and output quality in your day-to-day work

What you bring

  • 5+ years of experience in social media, digital communications, corporate communications, or related roles, preferably within investment banking, alternative asset management, financial services, technology, digital assets, or another fast-paced, high-performance organization; public company experience preferred
  • Proven ownership of brand or executive social channels, with strong knowledge of X and LinkedIn and an understanding of how audiences and content expectations differ across platforms
  • Exceptional writing and editing skills, editorial judgment, and ability to simplify complex business and market topics without sacrificing accuracy
  • Strong interest in financial markets, investing, technology, digital assets, and AI and data center infrastructure
  • Understanding of diverse social media audiences, including retail shareholders, clients, and other external stakeholders, and the ability to tailor communications appropriately
  • Excellent organization, attention to detail, discretion, and ability to manage multiple priorities and tight deadlines while collaborating effectively with colleagues
  • Ability to earn the confidence of senior executives and collaborate effectively with Investor Relations, Marketing & Communications, business teams, Legal, and Compliance
  • Analytical and solutions-oriented approach, with experience using social metrics and audience insights to improve effectiveness

Nice to have

  • Prior digital asset experience
  • Experience managing intranet content, internal communications channels, or content management systems
  • Experience working with creative partners and familiarity with paid social and analytics platforms
  • Familiarity with AI-enabled marketing tools

What we offer

  • Competitive base salary of $120,000-$150,000 USD and discretionary bonus
  • Hybrid and flexible working arrangements
  • Flexible paid time off
  • 3% 401(k) company contribution
  • Company-paid health and protective benefits for employees, partners, and other dependents
  • Generous paid parental leave
  • Competitive family planning benefits for US employees
  • Opportunities to learn about the crypto industry
  • Free daily snacks and weekly breakfasts and lunches
  • Employee Resource Groups
  • Free coaching and counseling sessions through Headspace

About Galaxy Digital

Galaxy Digital Inc. (Nasdaq: GLXY) is a global leader in digital assets and data center infrastructure. The company delivers on-chain infrastructure connecting institutions to digital assets through trading, advisory, asset management, staking, self-custody, and tokenization, and develops and operates data center infrastructure for AI and HPC workloads. Galaxy is headquartered in New York City with offices across North America, Europe, the Middle East, and Asia.

Context for this role

From the live jobs we track on CryptoJobsHQ, updated daily.

Galaxy on CryptoJobsHQ

Galaxy has 36 open roles on CryptoJobsHQ: 13 in Engineering, 8 in Legal & Compliance and 5 in Operations. 6% are fully remote, most of the rest in India and the US. 15 were posted in the last 7 days.

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