Content Lead - Kraken Pro

As a Content Lead for Kraken Pro, you write scripts, headlines, and emails for serious traders who are skeptical of marketing and quick to tune out anything that doesn't sound authentic. You own content end-to-end across organic posts, organic and paid video, campaign copy, and email, shaping how Kraken Pro speaks to its technical audience.

What you'll do

• Write for every format: scripts for organic and paid video, copy for organic posts, and longer pieces when an idea demands depth
• Own concepts from brief to final execution, turning ideas into content traders actually want to watch or read
• Run campaign copy end-to-end, from headlines and ad copy to landing pages and email campaigns across product launches and trader lifecycle journeys
• Translate the Kraken Pro voice into words and dialogue that is sharp and credible without feeling salesy, making order types, funding rates, and liquidity clear without oversimplifying
• Move at market speed, turning around reactive content for volatility, listings, and launches while maintaining accuracy through clear sign-offs
• Partner across Social, Community, Video, Design, Product, and Marketing teams, plus traders and product experts who know the platform best
• Integrate AI actively into ideation, drafts, and repurposing to increase output while maintaining voice consistency
• Track performance metrics across watch, open, click, and conversion rates, doubling down on what works and dropping what doesn't
• Work with Legal and Compliance to ensure everything published is accurate and compliant across regions

What you bring

• A portfolio of scripts, campaigns, and emails with demonstrated performance and impact
• 4+ years in content, copywriting, or social-first marketing in fintech, crypto, or trading, with experience owning work end-to-end
• Fluency in trading concepts such as funding rates, order types, liquidity, and volatility, and the ability to make them watchable and readable without oversimplifying
• Range across formats: you write punchy video hooks, scroll-stopping posts, and high-performing emails, and you understand each is a different craft
• A campaign brain: you move from brief to concept to execution and can explain why an idea works in two sentences
• Channel fluency across YouTube, X, TikTok, Instagram, LinkedIn, and email, writing for each platform's strengths rather than around them
• Speed and judgment to know when something can ship now versus when it needs a second pair of eyes
• High AI competency to move faster and make better work, not just more of it
• Experience creating content for traders who call out anything that feels like marketing

About Kraken

Kraken, founded in 2011, is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. The platform offers spot trading, margin, futures, staking, and OTC services. Kraken is part of Payward, which operates a suite of financial infrastructure products including NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.