B2B Growth Marketing Specialist

Bitso is looking for a B2B Growth Marketing Specialist to become the operational backbone of our marketing team. You'll own programs end-to-end, spanning demand generation, event operations, campaign execution, and marketing operations, with a relentless focus on pipeline growth and efficiency. This hybrid role demands someone who sees gaps and fills them, uses AI tools daily to multiply output, and thrives in "do more with less" environments.

What you'll do

• Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations.
• Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms), own all related contracts and payments, and build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact.
• Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets.
• Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting.
• Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand.
• Maintain rigorous project management practices across all workstreams: timelines, briefs, status updates, and stakeholder alignment.
• Manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot.
• Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy.
• Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue.
• Analyze campaign and channel performance to deliver actionable insights and recommendations to the team.
• Use AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily across the workflow: content drafting, data analysis, creative production, vendor research, reporting, and process automation.
• Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations.
• Stay on top of emerging AI-powered martech tools and proactively bring recommendations to the team.
• Collaborate with content and design teams (or lead directly when needed) to produce campaign assets: landing pages, emails, social content, one-pagers, presentations, and sales enablement materials.
• Write clear, compelling briefs for creative and content requests, ensuring alignment with campaign goals and brand standards.
• Support thought leadership efforts by coordinating webinar content, blog topics, and industry POV pieces with subject-matter experts.
• Work closely with Sales to ensure marketing programs and events are aligned with pipeline goals, territory plans, and target account lists.
• Partner with Product Marketing to translate product narratives into demand generation campaigns and event messaging.
• Provide regular performance updates and strategic recommendations to leadership.

What you bring

• 4+ years of experience in B2B marketing, ideally in roles that combined demand generation, events, and marketing operations.
• A genuine growth mindset: you're metrics-driven, experiment-happy, and always looking for the next lever to pull.
• Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
• Hands-on proficiency with HubSpot (Marketing Hub and CRM).
• Strong analytical skills: you're comfortable in spreadsheets, dashboards, and data, and you make decisions with numbers, not gut feeling.
• Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create.
• Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls.
• Excellent written and verbal communication in English and Spanish.
• Based in Mexico City with availability for occasional travel.

Nice to have

• Experience in fintech, financial services, or enterprise SaaS B2B environments.
• Familiarity with ABM platforms (Demandbase, 6sense, HubSpot ABM).
• Experience with paid media management (Google Ads, LinkedIn Ads, Meta).
• Knowledge of SEO/SEM fundamentals and content marketing strategy.
• Experience with analytics and BI tools (Google Analytics, Looker, Tableau).
• Experience with event platforms (Whova, Cvent, or similar).

What we offer

• A high-impact, high-ownership role where you build your own playbook rather than execute someone else's.
• A team that values speed, resourcefulness, and smart use of technology over headcount.
• The chance to shape the marketing function at a growing fintech company where your work directly moves the needle.