Senior Social Media Specialist

As Head of Social Media at Bybit, you own the global social strategy for one of the world's top crypto exchanges. You'll lead a distributed team across regions, manage external agencies, and navigate a global rebrand (Brand 6.0). This role demands both creative vision and operational discipline: you'll bring structure without killing creativity, and creativity without losing accountability.

What you'll do

• Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms
• Translate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the Web3 community
• Build and maintain Bybit's social voice - bold, credible, and culturally relevant - aligned with Brand 6.0 guidelines
• Develop channel and product-specific strategies that balance global consistency with regional relevance
• Lead, mentor, and grow a global social media team of approximately 4-6 members, plus manage relationships with production agencies, influencer agencies, and other departments
• Establish clear workflows, content brief processes, and approval protocols to ensure quality at scale
• Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications
• Implement SOPs for content creation, agency briefing, influencer collaboration, and crisis response
• Partner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable
• Oversee influencer strategy from shortlisting and legal clearance to performance tracking
• Manage the production agency relationship for high-quality video content the internal team cannot produce at speed
• Own social media OKRs including follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social
• Use Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortems
• Present social performance to leadership in biweekly reviews, flagging risks and opportunities proactively
• Leverage AI tools for trend harvesting, content optimization, and competitive analysis
• Work closely with business unit marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effort
• Align with the Strategy Office on global go-to-market strategy and upper-funnel performance
• Coordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restrictions

What you bring

• 4-8 years of social media experience, with at least 3 years in a leadership role managing a team
• A marketing background: you think in campaigns, narratives, and audience journeys, not just posts
• A proven track record of growing social accounts at scale for a global brand (1M+ followers preferred)
• Strong project management skills to run multiple workstreams, manage agencies, and hit deadlines without chaos
• Experience with Sprinklr or equivalent enterprise social media management platforms
• An AI-native mindset: you actively use AI tools in your workflow for content, research, and analysis
• Exceptional written and spoken English

Nice to have

• Experience managing influencer programs end-to-end, including legal and compliance workflows
• A background in executive communications - writing for or managing the social presence of C-suite spokespeople
• Experience with rebranding or brand evolution at a global company
• Familiarity with OAP/project management systems and cross-functional campaign coordination
• Deep knowledge of crypto, Web3, or fintech - you can write about DeFi, trading products, and market events without needing a translator
• Additional languages (Arabic, Mandarin, Spanish, or Portuguese)

What we offer

• Study Growth Fund supporting your professional development and continuous learning
• Internal events including team-building activities, workshops, and collaborative initiatives
• Global collaboration as part of a diverse, international team
• Career advancement opportunities within a rapidly expanding global company
• Internal mobility and long-term development support to help build your career path

About Bybit

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. The platform delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3, recognized as one of the most trusted and transparent platforms in the digital asset industry.